Get creative. Get results.
Marketers play a vital role in our tech-driven economy and strategic marketing is critical to business success. Marketers assess the wants and unmet needs of present and potential customers, manage product offerings, determine prices and pricing strategies, and develop multi-channel distribution strategies.
Develop marketing plans for new products. Formulate marketing-mix strategies for product commercialization. Make data-driven decisions to create customer value. Master the most-needed and emerging business skills in the digital age—marketing data analytics, digital marketing, consumer behavior and culture research, integrated marketing communications and strategy, technology sales, and global marketing. Join the Michigan Tech chapter of the American Marketing Association. Plus, learn from professors with industry experience in small classes—you'll get to know them on a first-name basis.
The marketing major at Michigan Tech is AACSB accredited and designed for creative thinkers who want firsthand experience running real projects that matter. Our graduates are in high demand by high-tech employers because they know Huskies have the technological background needed to market the products of tomorrow. Want to take your education to the next level? Earn a master’s in one additional year through our Accelerated Master’s program.
"Marketing is essential to build brand awareness and help businesses become successful. I love getting to use my creative and technical sides."