The typical four-year outline for Michigan Tech's Marketing bachelor's degree provides a semester-by-semester guide to core courses, labs, and requirements.
The uAchieve Interactive Degree Audit is the official method for tracking the completion of your specific degree requirements. Please be aware that there are multiple ways for students to progress through this major. This is just one sample and adjustments may be required due to curriculum changes. Students should work with their advisor to develop their individual plan. A full list of undergraduate course descriptions is available.
First Year
| Course | Prerequisites | Credit |
|---|---|---|
| MA1161/1161 - Calculus w/Technology (Essential Ed Math) | MA1032 or MA1031 or MA1120 or ALEKS Math Placement ≥ 76 or CEEB Calculus AB ≥ 2 or CEEB Calculus BC ≥ 2 or CEEB AB Subscore ≥ 2 or ACT Mathematics ≥ 26 or SAT Math Section Score-M16 ≥ 610 | 4–5 |
| MKT3000 - Principles of Marketing | 3 | |
| ACC2000 - Accounting Principles I (Essential Ed STEM) | 3 | |
| UN1013 or 2013 – Essential Ed Seminar | 1 | |
| UN1015 - Composition | 3 | |
| Total | 14–15 |
| Course | Prerequisites | Credit |
|---|---|---|
| MA2720 - Statistical Methods | MA1030 or MA1032 | 4 |
| EC2001 - Principles of Economics (Essential Ed – Fnd in Human World) | MA1030 or MA1031 or MA1032 or MA1135/1160/1161/1121 © | 3 |
| ACC2100 - Accounting Principles II | ACC2000 | 3 |
| BUS2200 - Business Law (Essential Ed SHAPE) | 3 | |
| Essential Education – Activities for Well-Being and Success | 1 | |
| Total | 14 |
Second Year
| Course | Prerequisites | Credit |
|---|---|---|
| BUS2300 - Quantitative Problem Solving | BUS2100 or MA2720/2720/3710/3720 | 3 |
| MIS2000 - IS/IT Mgt (Essential Ed STEM) | 3 | |
| FIN3000 - Principles of Finance | ACC2000 and MA1030 or MA1031 or MA1032 or MA1135/1160/1161/1121 | 3 |
| MKT3200 - Consumer Behavior and Culture | MKT3000 | 3 |
| MGT2000 - Team Dynamics and Decision Making | So, Jr, or Sr | 3 |
| Essential Education – Activities for Well-Being and Success | 1 | |
| Total | 16 |
| Course | Prerequisites | Credit |
|---|---|---|
| BUS3000 - Intr to Business Analytics | BUS2300 | 3 |
| MKT3600-Marketing Data Analytics | MKT3000 and BUS2100 or MA2720/2720/3710/3720 | 3 |
| MGT3000 - Organizational Behavior | So, Jr or Sr | 3 |
| Marketing Focused Elective | See list on back | 3 |
| Essential Education – Communication Intensive | 3 | |
| Total | 15 |
Third Year
| Course | Prerequisites | Credit |
|---|---|---|
| OSM3000 - Operations and Supply Chain Mgt | MA1135/1160/1161/1121 and MA2710/2720/3710/3720 or EET2010 or BUS2100 or CEE3710 and Jr or Sr | 3 |
| MKT4300-Global Marketing | MKT 3000 | 3 |
| Marketing Focused Elective | See list on back | 3 |
| Essential Education – Intercultural Competency | 3 | |
| Essential Education – Activities for Well-Being and Success | 1 | |
| Total | 13 |
| Course | Prerequisites | Credit |
|---|---|---|
| Marketing Focused Elective | See list on back | 3 |
| EC3100-International Economics | EC2100 | 3 |
| Marketing Focused / Additional Elective | See list on back | 3 |
| Essential Education – Natural and Physical Science | 3 | |
| Total | 12 |
Fourth Year
| Course | Prerequisites | Credit |
|---|---|---|
| MGT4000-Strategic Management | Sr and MIS 2000 and FIN 3000 and OSM 3000 and MGT 3000 and MKT 3000 and BUS 2300 | 3 |
| Marketing Focused / Additional Elective | See list on back | 3 |
| Marketing Focused / Additional Elective | See list on back | 3 |
| Free Electives | Variable based on Academic Planning | |
| Essential Education – Art and Culture | 3 | |
| Total | 12–? |
| Course | Prerequisites | Credit |
|---|---|---|
| MKT4700-Marketing Strategy | MKT3200 and MKT3600 and MKT4300 © | 3 |
| Marketing Focused / Additional Elective | See list on back | 3 |
| Essential Education Experience | 3 | |
| Free Electives | Variable based on Academic Planning | |
| Total | 9–? |
Grand Total = 120 Credits
Essential Education Requirements (24 total credits)
Required courses are:
- Essential Ed Seminar (UN 1013 or UN 2013, 1 credit),
- Composition (UN 1015-3 credits),
- a Natural and Physical Science course (3 credits),
- a Communication Intensive course (3 credits),
- an Arts and Culture course (3 credits),
- an Intercultural Competency course (3 credits),
- an Essential Education Experience course (3 credits),
- and 3 credits of Activities for Well-being and Success.
For specific courses, reference Essential Education on the Registrar's website.
Marketing Focused Electives: 9-21 credits PREREQS
- MGT4600-Mangement of Technology and Innovation (3 cr); F, Sp, Su; Jr and above
- MIS3100-Business Database Modeling and Mgt (3 cr); F; MIS2000 or MIS2100 or CS1122 or CS1131
- MKT3400-Integrated Marketing Communications (3 cr); F; MKT3000
- MKT4100-Sales and Sales Technology (3 cr); F; MKT3000
- MKT4200-B2B Marketing in a Digital Age (3 cr); Sp; MKT3000
- MKT4500-Digital Media Marketing (3 cr); Sp; MKT3000
- MKT4990-Special Topics in Marketing (variable to 3 cr, max 6); On Demand; MKT3000 and instructor’s permission
- OSM4300-Project Management (3 cr); F, Sp, Su; Jr and above
Additional Electives: 0-12 credits PREREQS
- ACC3500-Managerial/Cost Accounting I (3 cr); Sp ACC2100 or ACC3500
- BUS3900-Business Internship (1-4 cr); By Arrangement; Submit Proposal in advance
- EC3300-Industrial Organization (3 cr); F; EC2001
- EC4200-Econometrics (3 cr); F; (EC2001/3002/3003) and (BUS2100 or MA2720/2720/3710)
- FIN4000-Investment Analysis (3 cr); F; FIN3000 or EC3400 and MA2710/2720/3710
- MGT3100-Leadership Development (3 cr); F; So and above
- MGT3800-Innovation & Entrepreneurship (3 cr), F, Sp; So and above
- OSM3150-Intro to Supply Chain Management (3 cr); F; OSM3000 ©
- ENT Team Credits: 1960, 2950, 2960, 3950, 3960 (1 cr); Ask Enterprise Advisor/Pavlis advice
- ENT4900 or 4910-Senior Enterprise (2 cr); Sr and Enterprise Advisor/Pavlis advice
Additional Notes
- Prerequisite (pre-req) course must be successfully completed PRIOR to taking the subsequent
course.
- Concurrent Prerequisites (concurrent noted by ©) may be taken at the same time, although
it is not necessary if the prerequisite course is completed first.
- Required Corequisite (co-req) courses that MUST be taken together in the same semester.
- Class Standing: So (Sophomore Standing earned 30 credits) Jr (Junior Standing earned 60 credits), Sr (Senior Standing earned 90 credits)
- Semester Offered: Noted under electives with F (Fall), Sp (Spring), Su (Summer) or On Demand (no anticipated offering but may show in the schedule, consult COB advisor)
- Concurrent Prerequisites (concurrent noted by ©) may be taken at the same time, although
it is not necessary if the prerequisite course is completed first.
- Math: Students are placed into an initial math course based on ACT/SAT math score, the online ALEKS assessment, or a math placement exam score for credit (AP, IB, CLEP).
- Transfer, Advanced Placement, or study abroad courses are not included in credit hours used for GPA calculations. Transfer credit is awarded for Michigan Tech equivalent coursework only if a grade of ‘C’ or better (2.00/4.00) or equivalent is earned at a transfer institution. Study abroad credit will be awarded based on passing a course according to equivalent international standards. Advanced Placement credit is awarded according to published AP Exam score standards (also IB and CLEP).
This degree plan is not an official list of degree requirements. Adjustments may be required due to curriculum changes.
For 2025-2026. Revised Summer 2025.