The typical four-year outline for Michigan Tech's Marketing bachelor's degree provides a semester-by-semester guide to core courses, labs, and requirements.
The Interactive Degree Audit is the official method for tracking the completion of your specific degree requirements. Please be aware that there are multiple ways for students to progress through this major. This is just one sample and adjustments may be required due to curriculum changes. Students should work with their advisor to develop their individual plan. A full list of undergraduate course descriptions is available.
First Year
| Course | Prerequisites | Credit |
|---|---|---|
| UN1015 - Composition | 3 | |
| MA1161/1160 – Calculus w/Technology (Essential Ed Math) | MA1032/1120/1031 or Aleks>= 76 | 4–5 |
| MKT3000 – Principles of Marketing (Essential Ed. SHAPE Elective) | 3 | |
| ACC2000 – Accounting Principles I (Essential Ed STEM) | 3 | |
| BUS1100 – Intro to Business (Essential Ed seminar) | 1 | |
| Total | 14–15 |
| Course | Prerequisites | Credit |
|---|---|---|
| EC2001 – Principles of Economics (Essential Ed – Fnd in Human World) | 3 | |
| Essential Education: Activities for Well-being and Success | 1 | |
| MA2720 – Statistical Methods | MA1030/1032 | 4 |
| BUS2200 – Business Law (Essential Ed SHAPE) | 3 | |
| ACC2100 – Accounting Principles II | ACC2000 | 3 |
| Total | 14 |
Second Year
| Course | Prerequisites | Credit |
|---|---|---|
| BUS2300 – Quantitative Problem Solving | BUS2100 or MA2720 | 3 |
| MIS2000 – IS/IT Mgt (Essential Ed STEM) | 3 | |
| FIN3000 – Principles of Finance | ACC2000 and MA1030 or MA1031 or MA1032 or MA1135/1160/1161/1121 | 3 |
| MKT3200 – Consumer Behavior and Culture | MKT3000 | 3 |
| MGT2000 – Team Dynamics and Decision Making | So, Jr, or Sr | 3 |
| Total | 15 |
| Course | Prerequisites | Credit |
|---|---|---|
| BUS3000 – Intr to Business Analytics | BUS2300 | 3 |
| MKT3600 – Marketing Data Analytics | MKT3000 and BUS2100 or MA2720/2720/3710/3720 | 3 |
| MGT3000 – Organizational Behavior | So, Jr or Sr | 3 |
| Marketing Focused Elective | See list on back | 3 |
| Essential Education – Communication Intensive | 3 | |
| Total | 15 |
Third Year
| Course | Prerequisites | Credit |
|---|---|---|
| OSM3000 – Operations and Supply Chain Mgt | MA1135/1160/1161/1121 and MA2710/2720/3710/3720 | 3 |
| Essential Education – Activities for Well-Being and Success | 1 | |
| MKT4300 – Global Marketing | MKT 3000 | 3 |
| Marketing Focused Elective | 3 | |
| Essential Education – Arts and Culture | 3 | |
| Total | 13 |
| Course | Prerequisites | Credit |
|---|---|---|
| Essential Education – Natural and Physical Science | 3 | |
| Marketing Focused Elective | 3 | |
| EC3100 – International Economics (Ess Ed- Intercultural Competency) | EC2100 | 3 |
| Marketing Focused / Additional Elective | See list on back | 3 |
| Total | 12 |
Fourth Year
| Course | Prerequisites | Credit |
|---|---|---|
| Essential Education: Activities for Well-being and Success | 1 | |
| MGT4000 – Strategic Management | SR and MIS2000 and FIN3000 and OSM3000and MGT3000 and MXT3000 and BUS23000 | 3 |
| Marketing Focused / Additional Elective | 3 | |
| Marketing Focused / Additional Elective | 3 | |
| Free Elective | Variable | |
| Total | 12–? |
| Course | Prerequisites | Credit |
|---|---|---|
| Essential Ed-Arts and Culture | 3 | |
| MKT4700 – Marketing Strategy | MKT3200 and MKT3600 and MKT4300 | 3 |
| Essential Education Experience | 3 | |
| Marketing Focused Elective | 3 | |
| Free Electives | Variable | |
| Total | 12–? |
Grand Total = 120 Credits
Essential Education Requirements (37 total credits)
Required courses are:
- a Math course (3 credits),
- a Natural and Physical Science course (3 credits),
- STEM courses (6 credits),
- a Foundations in the Human World course (3 credits),
- Composition UN 1015 (3 credits),
- a Communication Intensive course (3 credits),
- an Intercultural Competency course (3 credits),
- an Essential Ed Seminar course (UN 1013 or UN 2013 or major-specific, 1-3 credits),
- an Arts and Culture course (3 credits),
- a SHAPE elective (3 credits)
- an Essential Education Experience course (3 credits),
- and 3 credits of Activities for Well-being and Success.
Up to five Essential Education requirements and the Michigan Tech Seminar may be shared (double-counted) with major requirements. Students should work with their advisor to determine which major requirements may satisfy Essential Education requirements.
For specific courses, reference Essential Education on the Registrar's website.
Marketing Focused Electives: 9-21 credits Prereqs
- MGT4600-Mangement of Technology and Innovation (3 cr); F, Sp, Su – Pre-req: Jr and above
- MIS3100-Business Database Modeling and Mgt (3 cr); F – Pre-req: MIS2000 or MIS2100 or CS1122 or CS1131
- MKT3400-Integrated Marketing Communications (3 cr); F – Pre-req: MKT3000
- MKT4100-Sales and Sales Technology (3 cr); F – Pre-req: MKT3000
- MKT4200-B2B Marketing in a Digital Age (3 cr); Sp – Pre-req: MKT3000
- MKT4500-Digital Media Marketing (3 cr); Sp – Pre-req: MKT3000
- MKT4990-Special Topics in Marketing (variable to 3 cr, max 6); On Demand – Pre-req: MKT3000 and instructor’s permission
- OSM4300-Project Management (3 cr); F, Sp, Su – Pre-req: Jr and above
Additional Electives: 0-12 credits Prereqs
- ACC3500-Managerial/Cost Accounting I (3 cr); Sp – Pre-req: ACC2100 or ACC3500
- BUS3900-Business Internship (1-4 cr); By Arrangement – Submit Proposal in advance
- EC3300-Industrial Organization (3 cr); F – Pre-req: EC2001
- EC4200-Econometrics (3 cr); F – Pre-req: (EC2001/3002/3003) and (BUS2100 or MA2720/2720/3710)
- FIN4000-Investment Analysis (3 cr); F – Pre-req: FIN3000 or EC3400 and MA2710/2720/3710
- MGT3100-Leadership Development (3 cr); F – Pre-req: So and above
- MGT3800-Innovation & Entrepreneurship (3 cr), F, Sp – Pre-req: So and above
- OSM3150-Intro to Supply Chain Management (3 cr); F – Pre-req: OSM3000 ©
- ENT Team Credits: 1960, 2950, 2960, 3950, 3960 (1 cr) – Ask Enterprise Advisor/Pavlis advice
- ENT4900 or 4910-Senior Enterprise (2 cr) – Pre-req: Sr and Enterprise Advisor/Pavlis advice
Additional Notes
- Prerequisite (pre-req) course must be successfully completed PRIOR to taking the subsequent
course.
- Concurrent Prerequisites (concurrent noted by (C) or ©) may be taken at the same time,
although it is not necessary if the prerequisite course is completed first.
- Required Corequisite (co-req) courses that MUST be taken together in the same semester.
- Class Standing: So (Sophomore Standing earned 30 credits) Jr (Junior Standing earned 60 credits), Sr (Senior Standing earned 90 credits)
- Semester Offered: Noted under electives with F (Fall), Sp (Spring), Su (Summer) or On Demand (no anticipated offering but may show in the schedule, consult with your advisor)
- Concurrent Prerequisites (concurrent noted by (C) or ©) may be taken at the same time,
although it is not necessary if the prerequisite course is completed first.
- Math: Students are placed into an initial math course based on ACT/SAT math score, the online ALEKS assessment, or a math placement exam score for credit (AP, IB, CLEP).
- Transfer, Advanced Placement, or study abroad courses are not included in credit hours used for GPA calculations. Transfer credit is awarded for Michigan Tech equivalent coursework only if a grade of ‘C’ or better (2.00/4.00) or equivalent is earned at a transfer institution. Study abroad credit will be awarded based on passing a course according to equivalent international standards. Advanced Placement credit is awarded according to published AP Exam score standards (also IB and CLEP).
This degree plan is not an official list of degree requirements. Adjustments may be required due to curriculum changes.
For 2026-2027. Revised Summer 2026.