How is Marketing at Michigan Tech Different?
The Bachelor of Science in Marketing at Michigan Tech offers a technology-driven and creativity-charged curriculum featuring marketing analytics, brand management, and digital media marketing. It's the only branch of business to prepare innovative professionals through hands-on experiences in integrated marketing communication, new product development, consumer behavior and culture, and sales technology.
Courses—taught by professors and instructors, not graduate students—begin with the basics, then get customized with unique electives: entrepreneurship, technical sales, B2B marketing, global marketing, technical communications, technology and innovation, marketing research, and more.
Michigan Tech’s BS in Marketing prepares students in business, purchasing, public relations, communications, research, retail, or graduate school to create the future.
What You Need to Know
A degree in marketing can lead to a wide range of career paths. The US Bureau of Labor Statistics predicts market research analysts and marketing specialists as the eighth highest-paying jobs of the future, followed by wholesale and manufacturing sales representatives.
The Bureau also reports the median pay as $129,380 per year in the area of advertising, promotions, and marketing managers. The number of jobs in this category is expected to grow by 10 percent in 2026, faster than average.
Undergraduate in Marketing
Small Enough to Care, Large Enough to Lead:
- Each fall, a Michigan Tech professor makes it possible for marketing students attend a marketing and sales jobs career fair, with more than 40 companies in attendance.
- Motivated marketing students are connected to paid internship opportunities, including one with the City of Houghton contributing to the city’s five-year master plan.
- Huskies are given opportunities to apply developing knowledge and gain real-world exposure by participating in (and winning!) regional and national competitions.
- Open to Michigan Tech students of all majors, the Applied Portfolio Management Program (APMP)—one of the top 50 student funds in the nation—gives students real-world experience on the trading room floor by investing more than $2 million of real money.
- The Silicon Valley Spring Break Experience is a one-of-a-kind trip available exclusively to College of Business students. Huskies travel to the heart of the tech business world, tour companies like Google and Cisco, and meet with successful entrepreneurs, including Michigan Tech alumni.
- The spirit of entrepreneurism is alive on Michigan Tech’s Innovation Shore. Business students have the opportunity to gain real-world experience through peer collaboration with our senior-level Business Development Experience, developing and presenting a business plan for a Senior Design or Enterprise project.
Create the Future with a Career in:
- Brand management
- Customer relations
- Event planning
- Market research
- Public relations
Huskies Get Hired By:
- Bohl Equipment
- Kohler Co.
- Omaha Bank
- Quicken Loans
- Soho Press
- The Spiratex Company
- ThermoAnalytics, Inc.
- TyloHelo Inc.
- United Health Group
Tomorrow Needs Opportunities and Experiences
Michigan Tech student-marketers were challenged to create a service project integrating technology. One student created the Airbnb of fitness apps—using GPS to determine time available and cost of fitness centers.
"My experiences in and out of class have given me the knowledge and confidence I need for my career. There is an emphasis on teamwork, and the people I have met in the College of Business have made my time here so special."
Student Learning Goals:
As an accredited business college, Michigan Tech assesses student learning to continuously improve curriculum and programs. Students in the College of Business can expect to achieve the following learning goals—which also align with University Undergraduate Student Learning Goals:
- Technical Competence—Ability to critically analyze and to achieve proficiency of information technology
- Global Awareness—Skill in emerging trends and ability to see global perspective
- Professional Know-How—Mastery of ethics and effective communication through coursework and professional business experiences
- Disciplinary Knowledge—Discipline-specific expertise as well as cross-discipline approach