Marketers play a vital role in our tech-driven economy and strategic marketing is critical to business success. Marketers assess the wants and unmet needs of present and potential customers, manage product offerings, determine prices and pricing strategies, and develop multi-channel distribution strategies.
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Develop marketing plans for new products. Formulate marketing-mix strategies for product commercialization. Make data-driven decisions to create customer value. Master the most-needed and emerging business skills in the digital age—marketing data analytics, digital marketing, consumer behavior and culture research, integrated marketing communications and strategy, technology sales, and global marketing. Join the Michigan Tech chapter of the American Marketing Association. Plus, learn from professors with industry experience in small classes—you'll get to know them on a first-name basis.
The marketing major at Michigan Tech is AACSB accredited and designed for creative thinkers who want firsthand experience running real projects that matter. Our graduates are in high demand by high-tech employers because they know Huskies have the technological background needed to market the products of tomorrow. Want to take your education to the next level? Earn a master’s in one additional year through our Accelerated Master’s program.
"Marketing is essential to build brand awareness and help businesses become successful. I love getting to use my creative and technical sides."
Ready to learn more about marketing at Michigan Tech? Explore additional degree details, including courses, sample schedules, career paths, and post-graduation outcomes.
Earned, Not Given
You've worked hard to get where you are. At Michigan Tech, that effort can open doors. In fact, 90 percent of Huskies receive financial aid, and The Princeton Review ranks Tech the No. 11 best public school for financial aid. We're committed to making a Michigan Tech education possible for students who are ready to create the future.
What could we make possible for you? Use our calculator to estimate your merit scholarship based on your GPA, then explore additional opportunities on our Scholarships page or get a fuller picture with our Net-Price Calculator.
Congratulations! You may qualify for our Presidential Scholars Program.
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Your estimated four-year value is:$0, see note below
Presidential Scholars Program
- 4.00+ GPA$5,000 per year
Use our Net-Price Calculator to get a more detailed custom estimate of the merit-based scholarships and need-based financial aid you may qualify for at Michigan Tech.
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The Presidential Scholars Program begins at a 3.50 GPA — but Michigan Tech has many other scholarships you may qualify for.
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This scholarship is renewable for up to four years if criteria are met.
Award values shown are estimates. To be awarded these scholarships, you must submit a completed application for admission.
