University Marketing and Communications

Posting to Social Media

Campus is encouraged to share UMC-produced visual assets onto departmental social media channels. No need to credit us—we are happy to share!

We may delay sharing some assets with you until after their intended use—such as Michigan Tech Magazine, a commercial, or digital ad—is publicly available.


Sign up for a Cumulus account to learn about and access new photos. Additionally, you can download seasonal photos from our Flickr albums. Don't forget to add appropriate alternative text to make your photos accessible when posting on social media platforms.


Subscribe to our YouTube channel to be notified when new videos are published. Although you can post YouTube links on your social media channels, we encourage you to upload an MP4 file directly. Native uploads give the best chance to be seen by the largest audience.

You can request the original MP4 and/or SRT caption file(s) for a UMC-produced video by emailing Please make sure your videos are accessible by also uploading a subtitle or caption file when posting on social media platforms.

Video content should only live on one YouTube channel, so please do not repost onto departmental accounts. Duplication is considered to be spam by YouTube and others and risks having all videos flagged and taken down.