Administration
Assistant Vice President for University Marketing and Communications
Crystal Verran
Director of Operations, University Marketing and Communications
About Crystal
She is the first person to contact when you are interested in working with UMC on
a project.
She loves to brainstorm new ideas for publications with clients and enjoys the variety
of projects that come through UMC.
Crystal is a great source when questions arise regarding University Identity Standards.
A self-described “design nerd,” she finds herself picking up publications from a variety
of different places (to read and critique).
Stefanie Sidortsova
Executive Director for Communications, University Marketing and Communications
About Stefanie
Stefanie leads UMC's communications strategy.
Her professional background includes experience in law, government relations, higher
education administration, and creative writing.
She enjoys spending time with family and friends and moonlights as a fiction writer
and editor.
"Just Go with It!"
Director of Digital Services, University Marketing and Communications
Superpowers
Search Engine Optimization (SEO)
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About Joel
Leading a digital marketing revolution at Michigan Tech
Manages UMC's studio and web teams
Manages the Digital Marketers Group
Passionate about web accessibility
Serves on the HighEdWeb Association Membership Committee
Presenter at HighEdWeb and Higher Ed Experts conferences
Is a Michigan Tech alumnus (BS '09, MBA '13) from Calumet
Enjoys golfing, running, softball, nordic skiing, and being a Dad
Nicole Kelly
Creative Director, University Marketing and Communications
Allison Mills
Associate Director of Research Communications, University Marketing and Communications
Her Beats
Sciences, Engineering and Technology
School of Forest Resources and Environmental Science
About Allison
She focuses on writing new stories about Michigan Tech research -- everything from
robotic prostheses to mesocosms to the physics of raindrops.
A University of Montana graduate, she earned a master's degree in environmental science
and natural resource journalism, which built on her bachelor's in geoscience from
Northland College.
She's a radio geek.