University Marketing and Communications

Administration Team

Ian Repp

Ian Repp

  • Associate Vice President for University Marketing and Communications

Links of Interest

Allison Carter

Allison Carter

  • Executive Director of Marketing, University Marketing and Communications

About Allison

  • She helps clients identify and develop marketing strategies and materials to advance the goals of the University.
  • She has extensive experience in writing content for recruitment publications and websites, and creating communication plans and dynamic presentations.
  • She is a Michigan Tech alumna.
  • She enjoys spending time with family, crafting, gardening, and heading to the beach on warm summer days.
Stefanie Sidortsova

Stefanie Sidortsova

  • Executive Director for Communications, University Marketing and Communications

About Stefanie

  • Stefanie leads UMC's communications team, including news and media relations, social media, and brand communications staff.
  • Her professional background includes experience in higher education administration and instruction, law, government relations, and writing and editing.
  • She enjoys hiking, writing, and spending time with family and friends.
Joel Vertin
"Just Go with It!"

Joel C. Vertin

  • Executive Director of Digital Marketing, University Marketing and Communications

Areas of Expertise

  • Digital Advertising
  • Digital Analytics / Dashboard Reporting
  • Conversion Optimization
  • Search Engine Optimization (SEO)
  • Website Performance Optimization

About Joel

  • Leading a digital marketing revolution at Michigan Tech
  • Manages digital advertising website in UMC
  • Serves on the HighEdWeb Association Leadership Academy
  • Award winning presenter
  • Michigan Tech alumnus (BS '09, MBA '13)
  • Enjoys running, softball, and being a Dad
Nicole Kelly

Nicole Kelly

  • Creative Director, University Marketing and Communications
Mechelle Normand

Mechelle Normand

  • Manager Print and Mail Services, University Marketing and Communications
Shanna Reynolds
"Success is not final, failure is not fatal: It is the courage to continue that counts."
—Winston Churchill

Shanna Reynolds

  • Administrative Assistant, University Marketing and Communications