University Marketing and Communications

Administration

Ian Repp

  • Assistant Vice President for University Marketing and Communications
Crystal Verran

Crystal Verran

  • Director of Operations

Links of Interest

About Crystal

  • She is the first person to contact when you are interested in working with UMC on a project.
  • She loves to brainstorm new ideas for publications with clients and enjoys the variety of projects that come through UMC.
  • Crystal is a great source when questions arise regarding University Identity Standards.
  • A self-described “design nerd,” she finds herself picking up publications from a variety of different places (to read and critique).
Stefanie Sidortsova

Stefanie Sidortsova

  • Executive Director for Communications

About Stefanie

  • Stefanie leads UMC's communications strategy.
  • Her professional background includes experience in law, government relations, higher education administration, and creative writing.
  • She enjoys spending time with family and friends and moonlights as a fiction writer and editor.
Joel Vertin
"Just Go with It!"

Joel C. Vertin

  • Director of Digital Services

Superpowers

Leadership
Digital Analytics
Web Accessibility
Change Management
Search Engine Optimization (SEO)

About Joel

  • Leading a digital marketing revolution at Michigan Tech
  • Manages UMC's studio and web teams
  • Manages the Digital Marketers Group
  • Passionate about web accessibility
  • Serves on the HighEdWeb Association Membership Committee
  • Presenter at HighEdWeb and Higher Ed Experts conferences
  • Is a Michigan Tech alumnus (BS '09, MBA '13) from Calumet
  • Enjoys golfing, running, softball, nordic skiing, and being a Dad
Nicole Kelly

Nicole Kelly

  • Creative Director

Allison Mills

  • Associate Director of Research Communications

Her Beats

  • Sciences, Engineering and Technology
  • School of Forest Resources and Environmental Science

About Allison

  • She focuses on writing new stories about Michigan Tech research -- everything from robotic prostheses to mesocosms to the physics of raindrops.
  • A University of Montana graduate, she earned a master's degree in environmental science and natural resource journalism, which built on her bachelor's in geoscience from Northland College.
  • She also teaches dance through the Student Development Complex's community programs.
  • She's a radio geek.
Mechelle Normand

Mechelle Normand

Dawn Pichette

Dawn M. Pichette

  • Administrative Aide