Administration
- Associate Vice President for University Marketing and Communications
- irepp@mtu.edu
- 906-487-2354
- Administration Building G26
Allison Carter
- Executive Director of Marketing, University Marketing and Communications
- aagranik@mtu.edu
- 906-487-1888
- Administration Building G24
About Allison
- She helps clients identify and develop marketing strategies and materials to advance the goals of the University.
- She has extensive experience in writing content for recruitment publications and websites, and creating communication plans and dynamic presentations.
- She is a Michigan Tech alumna.
- She enjoys spending time with family, crafting, gardening, and heading to the beach on warm summer days.
Stefanie Sidortsova
- Executive Director for Communications, University Marketing and Communications
- ssidorts@mtu.edu
- 906-487-1777
- Administration Building G25
About Stefanie
- Stefanie leads UMC's communications team, including news and media relations, social media, and brand communications staff.
- Her professional background includes experience in higher education administration and instruction, law, government relations, and writing and editing.
- She enjoys hiking, writing, and spending time with family and friends.
"Just Go with It!"
- Executive Director of Digital Marketing, University Marketing and Communications
- jcvertin@mtu.edu
- 906-487-3635
- Administration Building G33
Areas of Expertise
- Digital Advertising
- Digital Analytics / Dashboard Reporting
- Conversion Optimization
- Search Engine Optimization (SEO)
- Website Performance Optimization
About Joel
- Leading a digital marketing revolution at Michigan Tech
- Manages digital advertising website in UMC
- Serves on the HighEdWeb Association Leadership Academy
- Award winning presenter
- Michigan Tech alumnus (BS '09, MBA '13)
- Enjoys running, softball, and being a Dad
Nicole Kelly
- Creative Director, University Marketing and Communications
- nnkelly@mtu.edu
- 906-487-3527
- Based in Keene, NH
Mechelle Normand
- Manager Print and Mail Services, University Marketing and Communications
- mnormand@mtu.edu
- 906-487-3490
- Administration Building G22
"Success is not final, failure is not fatal: It is the courage to continue that counts."
—Winston Churchill
—Winston Churchill
Shanna Reynolds
- Administrative Assistant, University Marketing and Communications
- sereynol@mtu.edu
- 906-487-2354
- Administration Building G20A
Brand Management
- Associate Vice President for University Marketing and Communications
- irepp@mtu.edu
- 906-487-2354
- Administration Building G26
Allison Carter
- Executive Director of Marketing, University Marketing and Communications
- aagranik@mtu.edu
- 906-487-1888
- Administration Building G24
About Allison
- She helps clients identify and develop marketing strategies and materials to advance the goals of the University.
- She has extensive experience in writing content for recruitment publications and websites, and creating communication plans and dynamic presentations.
- She is a Michigan Tech alumna.
- She enjoys spending time with family, crafting, gardening, and heading to the beach on warm summer days.
Nicole Kelly
- Creative Director, University Marketing and Communications
- nnkelly@mtu.edu
- 906-487-3527
- Based in Keene, NH
Mail Services
Allison Carter
- Executive Director of Marketing, University Marketing and Communications
- aagranik@mtu.edu
- 906-487-1888
- Administration Building G24
About Allison
- She helps clients identify and develop marketing strategies and materials to advance the goals of the University.
- She has extensive experience in writing content for recruitment publications and websites, and creating communication plans and dynamic presentations.
- She is a Michigan Tech alumna.
- She enjoys spending time with family, crafting, gardening, and heading to the beach on warm summer days.
Mark Kiilunen
- Mail Services Specialist, University Marketing and Communications
- mwkiilun@mtu.edu
- 906-487-2348
- Administration Building G40
Scott Mikkola
- Mail Services Specialist, University Marketing and Communications
- samikkol@mtu.edu
- 906-487-2348
- Administration Building G40
Mechelle Normand
- Manager Print and Mail Services, University Marketing and Communications
- mnormand@mtu.edu
- 906-487-3490
- Administration Building G22
Marketing and Creative
- Associate Vice President for University Marketing and Communications
- irepp@mtu.edu
- 906-487-2354
- Administration Building G26
Nicole Kelly
- Creative Director, University Marketing and Communications
- nnkelly@mtu.edu
- 906-487-3527
- Based in Keene, NH
Allison Carter
- Executive Director of Marketing, University Marketing and Communications
- aagranik@mtu.edu
- 906-487-1888
- Administration Building G24
About Allison
- She helps clients identify and develop marketing strategies and materials to advance the goals of the University.
- She has extensive experience in writing content for recruitment publications and websites, and creating communication plans and dynamic presentations.
- She is a Michigan Tech alumna.
- She enjoys spending time with family, crafting, gardening, and heading to the beach on warm summer days.
Stefanie Sidortsova
- Executive Director for Communications, University Marketing and Communications
- ssidorts@mtu.edu
- 906-487-1777
- Administration Building G25
About Stefanie
- Stefanie leads UMC's communications team, including news and media relations, social media, and brand communications staff.
- Her professional background includes experience in higher education administration and instruction, law, government relations, and writing and editing.
- She enjoys hiking, writing, and spending time with family and friends.
"Just Go with It!"
- Executive Director of Digital Marketing, University Marketing and Communications
- jcvertin@mtu.edu
- 906-487-3635
- Administration Building G33
Areas of Expertise
- Digital Advertising
- Digital Analytics / Dashboard Reporting
- Conversion Optimization
- Search Engine Optimization (SEO)
- Website Performance Optimization
About Joel
- Leading a digital marketing revolution at Michigan Tech
- Manages digital advertising website in UMC
- Serves on the HighEdWeb Association Leadership Academy
- Award winning presenter
- Michigan Tech alumnus (BS '09, MBA '13)
- Enjoys running, softball, and being a Dad
Sarah Erickson
- Associate Director of Marketing, University Marketing and Communications
- slericks@mtu.edu
- 906-487-1023
- Based in Duluth, MN
Bob Gross
- Graphic Design Specialist, University Marketing and Communications
- rgross@mtu.edu
- 906-487-2344
- Based in Washburn, WI
Jodi Miller
- Marketing Project Manager, University Marketing and Communications
- jodimill@mtu.edu
- 906-487-3162
- Administration Building G20D
About Jodi
- Jodi manages client projects from conception to delivery.
- She has many years of experience in marketing, design, event planning and project management.
- She enjoys gardening, playing handbells, reading, watching sunsets and spending time with her family.
Cyndi Perkins
- Senior Content Specialist, University Marketing and Communications
- cmperkin@mtu.edu
- 906-487-3181
- Administration Building G03
Links of Interest
About Cyndi
- The former Daily Mining Gazette journalist and editor hails from Houghton and has written for a variety of international, national and regional publications.
- Specializing in feature writing, she co-creates, writes, and edits content for the University, from webpages and Michigan Tech Magazine stories to social media.
- A novelist active in the Upper Peninsula Authors and Publishers Association, the Authors Guild member looks forward to writing more books—and to camping trips in her RV with husband Scott and Goldendoodle Max.
Jessie Tobias
- Copy Editor, University Marketing and Communications
- jtobias@mtu.edu
- 906-487-2343
- Administration Building G21
About Jessie
- She has been a word nerd all her life.
- She has copy edited for a family of county newspapers in the Lower Peninsula, and has proofread for a major outdoor recreation retailer.
- She is a native Michigander and has lived in Western Nebraska and Colorado.
- She enjoys being outside, petting her dogs, and hiking with her family.
News and Media Relations
Stefanie Sidortsova
- Executive Director for Communications, University Marketing and Communications
- ssidorts@mtu.edu
- 906-487-1777
- Administration Building G25
About Stefanie
- Stefanie leads UMC's communications team, including news and media relations, social media, and brand communications staff.
- Her professional background includes experience in higher education administration and instruction, law, government relations, and writing and editing.
- She enjoys hiking, writing, and spending time with family and friends.
Cyndi Perkins
- Senior Content Specialist, University Marketing and Communications
- cmperkin@mtu.edu
- 906-487-3181
- Administration Building G03
Links of Interest
About Cyndi
- The former Daily Mining Gazette journalist and editor hails from Houghton and has written for a variety of international, national and regional publications.
- Specializing in feature writing, she co-creates, writes, and edits content for the University, from webpages and Michigan Tech Magazine stories to social media.
- A novelist active in the Upper Peninsula Authors and Publishers Association, the Authors Guild member looks forward to writing more books—and to camping trips in her RV with husband Scott and Goldendoodle Max.
Jessie Tobias
- Copy Editor, University Marketing and Communications
- jtobias@mtu.edu
- 906-487-2343
- Administration Building G21
About Jessie
- She has been a word nerd all her life.
- She has copy edited for a family of county newspapers in the Lower Peninsula, and has proofread for a major outdoor recreation retailer.
- She is a native Michigander and has lived in Western Nebraska and Colorado.
- She enjoys being outside, petting her dogs, and hiking with her family.
"I’d much rather watch people do what they do than talk to them across a desk."
—John McPhee
—John McPhee
Rick White
- Public Relations Specialist, University Marketing and Communications
- riwhite@mtu.edu
- 906-487-3510
- Administration Building G23
About Rick
- Rick specializes in narrative nonfiction, literary criticism and the personal essay form. He's been fortunate to learn his craft from authors Judy Blunt, Chris Dombrowski, Rebecca Solnit, Melissa Febos and Edwin Dobb.
- To support his writing habit, he has variously sold vegetables, taught middle school, tended bar, managed elder care services, and worked as a cellarhand in a local cidery, among other jobs.
- Rick enjoys cooking, gardening, attempting to catch trout and cross-country skiing with his girlfriend Monica and their dog Jude.
Photography and Video
Nicole Kelly
- Creative Director, University Marketing and Communications
- nnkelly@mtu.edu
- 906-487-3527
- Based in Keene, NH
Ben Jaszczak
- Multimedia Specialist, University Marketing and Communications
- bjjaszcz@mtu.edu
- 906-487-2074
- Administration Building G32
Kaden Staley
- Photography Specialist, University Marketing and Communications
- klstaley@mtu.edu
- 906-487-2330
- Administration Building G34
Links of Interest
Megan Ross
- Digital Support Manager, University Marketing and Communications
- mrross@mtu.edu
- 906-487-2840
- Administration Building G05
Links of Interest
Areas of Expertise
- Omni CMS
- Events Calendar
- Training and Documentation
- Customer Support
- Studio Coordination
About Megan
- She is a Michigan Tech alum from Houghton.
- She creates documentation and provides training for the content management system (CMS), blog system, and events calendar.
- She manages help requests.
- She enjoys reading, camping, and spending time with her family.
Print Services
Allison Carter
- Executive Director of Marketing, University Marketing and Communications
- aagranik@mtu.edu
- 906-487-1888
- Administration Building G24
About Allison
- She helps clients identify and develop marketing strategies and materials to advance the goals of the University.
- She has extensive experience in writing content for recruitment publications and websites, and creating communication plans and dynamic presentations.
- She is a Michigan Tech alumna.
- She enjoys spending time with family, crafting, gardening, and heading to the beach on warm summer days.
David "Archy" Archambeau
- Print Specialist, University Marketing and Communications
Mechelle Normand
- Manager Print and Mail Services, University Marketing and Communications
- mnormand@mtu.edu
- 906-487-3490
- Administration Building G22
Social Media
"You can't always be certain but you can certainly be positive."
Haley Goodreau
- Social Media Manager, University Marketing and Communications
- hgoodrea@mtu.edu
- 906-487-3509
- Administration Building G07
Links of Interest
Cyndi Perkins
- Senior Content Specialist, University Marketing and Communications
- cmperkin@mtu.edu
- 906-487-3181
- Administration Building G03
Links of Interest
About Cyndi
- The former Daily Mining Gazette journalist and editor hails from Houghton and has written for a variety of international, national and regional publications.
- Specializing in feature writing, she co-creates, writes, and edits content for the University, from webpages and Michigan Tech Magazine stories to social media.
- A novelist active in the Upper Peninsula Authors and Publishers Association, the Authors Guild member looks forward to writing more books—and to camping trips in her RV with husband Scott and Goldendoodle Max.
Jessie Tobias
- Copy Editor, University Marketing and Communications
- jtobias@mtu.edu
- 906-487-2343
- Administration Building G21
About Jessie
- She has been a word nerd all her life.
- She has copy edited for a family of county newspapers in the Lower Peninsula, and has proofread for a major outdoor recreation retailer.
- She is a native Michigander and has lived in Western Nebraska and Colorado.
- She enjoys being outside, petting her dogs, and hiking with her family.
Megan Ross
- Digital Support Manager, University Marketing and Communications
- mrross@mtu.edu
- 906-487-2840
- Administration Building G05
Links of Interest
Areas of Expertise
- Omni CMS
- Events Calendar
- Training and Documentation
- Customer Support
- Studio Coordination
About Megan
- She is a Michigan Tech alum from Houghton.
- She creates documentation and provides training for the content management system (CMS), blog system, and events calendar.
- She manages help requests.
- She enjoys reading, camping, and spending time with her family.
Websites
"Just Go with It!"
- Executive Director of Digital Marketing, University Marketing and Communications
- jcvertin@mtu.edu
- 906-487-3635
- Administration Building G33
Areas of Expertise
- Digital Advertising
- Digital Analytics / Dashboard Reporting
- Conversion Optimization
- Search Engine Optimization (SEO)
- Website Performance Optimization
About Joel
- Leading a digital marketing revolution at Michigan Tech
- Manages digital advertising website in UMC
- Serves on the HighEdWeb Association Leadership Academy
- Award winning presenter
- Michigan Tech alumnus (BS '09, MBA '13)
- Enjoys running, softball, and being a Dad
"Take it easy, but take it."
—Woody Guthrie
—Woody Guthrie
Bruce Brotherton
- Web Developer/Programmer, University Marketing and Communications
- bbrother@mtu.edu
- 906-487-2081
- Administration Building G10C
Links of Interest
Areas of Expertise
- HTML
- CSS
- JavaScript
- Responsive Design
About Bruce
- He is from Hancock.
- He is responsible for HTML, CSS, JavaScript, and Accessibility implementation on the University's content management system.
- In his free time he reads and plays video games.
- Ask him about the nuances in animated films.
Eric Minaker
- Web Applications Development Manager, University Marketing and Communications
- edminake@mtu.edu
- 906-487-2431
- Administration Building G08
About Eric
- Experienced developer and technical manager, passionate about web performance and accessibility.
- Programming and technical lead for the University's CMS.
- He enjoys board games, camping, and photography in his free time.
- Spends too much time thinking about keyboards.
Heather Powers
- Digital Content Manager, University Marketing and Communications
- hrpowers@mtu.edu
- 906-487-2185
- Administration Building G04
Areas of Expertise
- Web Project Management
- Web Design/Content Strategy
- Digital Analytics
- Web Accessibility
About Heather
- Knowledgeable in web/content strategy, marketing, digital analytics, document accessibility, and web design.
- Provides content management services, project coordination, marketing expertise, and support to digital projects.
- She enjoys quilting, knitting, gaming, hiking, traveling, movies, reading, and spending time with her pets.
Megan Ross
- Digital Support Manager, University Marketing and Communications
- mrross@mtu.edu
- 906-487-2840
- Administration Building G05
Links of Interest
Areas of Expertise
- Omni CMS
- Events Calendar
- Training and Documentation
- Customer Support
- Studio Coordination
About Megan
- She is a Michigan Tech alum from Houghton.
- She creates documentation and provides training for the content management system (CMS), blog system, and events calendar.
- She manages help requests.
- She enjoys reading, camping, and spending time with her family.
"Yeah, I can make that work"
Will Schuett
- Digital Project Manager, University Marketing and Communications
- wdschuet@mtu.edu
- 906-487-1936
- Administration Building G06
Areas of Expertise
- Web Project Management
- Web Design/Content Strategy
Specialties
- Provides advice and assistance to Michigan Tech's Undergraduate Admissions webpages.
- Creates, updates, and recommends revisions for several general webpages on mtu.edu.
- He enjoys thinking through situations and trying to figure how things work. If a situation needs resolving, he's happy to use all his life experiences to recommend a practical and proper solution.
Jessie Tobias
- Copy Editor, University Marketing and Communications
- jtobias@mtu.edu
- 906-487-2343
- Administration Building G21
About Jessie
- She has been a word nerd all her life.
- She has copy edited for a family of county newspapers in the Lower Peninsula, and has proofread for a major outdoor recreation retailer.
- She is a native Michigander and has lived in Western Nebraska and Colorado.
- She enjoys being outside, petting her dogs, and hiking with her family.
Desiree Valle
- Web Developer: Accessibility, University Marketing and Communications
- dgvalle@mtu.edu
- 906-487-3058
- Administration Building G10A
Links of Interest
Areas of Expertise
- HTML
- Javascript
- Web Accessibility
- Debugging
About Desiree
- She is from California and learning to add "eh?" to the end of sentences.
- She is responsible for identifying and resolving Accessibility issues in the University's content management system.
- She enjoys finding solutions to Accessibility and Usability issues to make websites more inclusive and usable by everyone.
- She can be found reading, crafting, cooking, or playing with her nieces and nephews whenever she gets the chance.
"The best way I've found to have a positive impact on code is to write it!"
—Bob Martin
—Bob Martin
Austin Walhof
- Web Programmer, University Marketing and Communications
- ajwalhof@mtu.edu
- 906-487-2361
- Administration Building G10B
About Austin
- He is a Michigan Tech alumni from Central Wisconsin.
- He is responsible for writing and maintaining web applications and pages that are consistent with Michigan Tech’s brand.
- In his free time, he can be found tinkering with code, gaming, reading, and watching hockey.