University Marketing and Communications

Staff Directory

Administration

Ian Repp

  • Assistant Vice President for University Marketing and Communications
Crystal Verran

Crystal Verran

  • Director of Operations, University Marketing and Communications

Links of Interest

About Crystal

  • She is the first person to contact when you are interested in working with UMC on a project.
  • She loves to brainstorm new ideas for publications with clients and enjoys the variety of projects that come through UMC.
  • Crystal is a great source when questions arise regarding University Identity Standards.
  • A self-described “design nerd,” she finds herself picking up publications from a variety of different places (to read and critique).
Stefanie Sidortsova

Stefanie Sidortsova

  • Executive Director for Communications, University Marketing and Communications

About Stefanie

  • Stefanie leads UMC's communications strategy.
  • Her professional background includes experience in law, government relations, higher education administration, and creative writing.
  • She enjoys spending time with family and friends and moonlights as a fiction writer and editor.
Joel Vertin
"Just Go with It!"

Joel C. Vertin

  • Director of Digital Services, University Marketing and Communications

Superpowers

Leadership
Digital Analytics
Web Accessibility
Change Management
Search Engine Optimization (SEO)

About Joel

  • Leading a digital marketing revolution at Michigan Tech
  • Manages UMC's studio and web teams
  • Manages the Digital Marketers Group
  • Passionate about web accessibility
  • Serves on the HighEdWeb Association Membership Committee
  • Presenter at HighEdWeb and Higher Ed Experts conferences
  • Is a Michigan Tech alumnus (BS '09, MBA '13) from Calumet
  • Enjoys golfing, running, softball, nordic skiing, and being a Dad
Nicole Kelly

Nicole Kelly

  • Creative Director, University Marketing and Communications

Allison Mills

  • Associate Director of Research Communications, University Marketing and Communications

Her Beats

  • Sciences, Engineering and Technology
  • School of Forest Resources and Environmental Science

About Allison

  • She focuses on writing new stories about Michigan Tech research -- everything from robotic prostheses to mesocosms to the physics of raindrops.
  • A University of Montana graduate, she earned a master's degree in environmental science and natural resource journalism, which built on her bachelor's in geoscience from Northland College.
  • She's a radio geek.
Mechelle Normand

Mechelle Normand

Marketing and Creative

Ian Repp

  • Assistant Vice President for University Marketing and Communications
Nicole Kelly

Nicole Kelly

  • Creative Director, University Marketing and Communications
Crystal Verran

Crystal Verran

  • Director of Operations, University Marketing and Communications

Links of Interest

About Crystal

  • She is the first person to contact when you are interested in working with UMC on a project.
  • She loves to brainstorm new ideas for publications with clients and enjoys the variety of projects that come through UMC.
  • Crystal is a great source when questions arise regarding University Identity Standards.
  • A self-described “design nerd,” she finds herself picking up publications from a variety of different places (to read and critique).
Stefanie Sidortsova

Stefanie Sidortsova

  • Executive Director for Communications, University Marketing and Communications

About Stefanie

  • Stefanie leads UMC's communications strategy.
  • Her professional background includes experience in law, government relations, higher education administration, and creative writing.
  • She enjoys spending time with family and friends and moonlights as a fiction writer and editor.

Cyndi Perkins

  • Senior Content Specialist, University Marketing and Communications

About Cyndi

  • The former Daily Mining Gazette journalist and editor hails from Houghton and has written for a variety of international, national and regional publications.
  • Specializing in feature writing, she co-creates, writes, and edits content for the University, from web pages and Michigan Tech Magazine stories to social media.
  • A novelist active in the Upper Peninsula Authors and Publishers Association, the Authors Guild member looks forward to writing more books—and to camping trips in her RV with husband Scott and Goldendoodle Max.
Kelley Christensen

Kelley Christensen

  • Science and Technology Publications Writer, University Marketing and Communications

About Kelley

  • Her career includes writing for small-town newspapers in Montana and working as a public information officer, an events coordinator, and science editor for an IEEE publication, Earthzine.
  • She enjoys hiking and cross-country skiing with her family, reading voraciously, crocheting, and exploring the Keweenaw.
Andrew Grohowski

Andrew Grohowski

  • Digital Services Marketing Manager, University Marketing and Communications

Superpowers

Digital Analytics
Digital Advertising
Search Engine Optimization (SEO)
User Experience
Marketing Research

About Andrew

  • He is a Michigan Tech alum.
  • He assists in project management, analytics, and digital advertising.
  • His passions are curling, sailing, and getting lost on hikes.
Paige Short

Paige Short

  • Project Manager, University Marketing and Communications

About Paige

  • She is your main contact person for print publications projects, helping keep things on track from kick-off to printing.
  • She works closely with designers and writers to create effective publications and positive client experiences.
  • She first moved to the Keweenaw from Iron Mountain in 2015 and enjoys playing both table-top and video games, cooking exciting new things, and spending time with her partner and their cats. 
Jessie Tobias

Jessie Tobias

  • Copy Editor

About Jessie

  • She has been a word nerd all her life.
  • She has copy edited for a family of county newspapers in the Lower Peninsula, and has proofread for a major outdoor recreation retailer.
  • She is a native Michigander and has lived in Western Nebraska and Colorado.
  • She enjoys being outside, petting her dogs, and hiking with her family. 

Brand Management

Ian Repp

  • Assistant Vice President for University Marketing and Communications
Crystal Verran

Crystal Verran

  • Director of Operations, University Marketing and Communications

Links of Interest

About Crystal

  • She is the first person to contact when you are interested in working with UMC on a project.
  • She loves to brainstorm new ideas for publications with clients and enjoys the variety of projects that come through UMC.
  • Crystal is a great source when questions arise regarding University Identity Standards.
  • A self-described “design nerd,” she finds herself picking up publications from a variety of different places (to read and critique).
Nicole Kelly

Nicole Kelly

  • Creative Director, University Marketing and Communications

Digital Services

Joel Vertin
"Just Go with It!"

Joel C. Vertin

  • Director of Digital Services, University Marketing and Communications

Superpowers

Leadership
Digital Analytics
Web Accessibility
Change Management
Search Engine Optimization (SEO)

About Joel

  • Leading a digital marketing revolution at Michigan Tech
  • Manages UMC's studio and web teams
  • Manages the Digital Marketers Group
  • Passionate about web accessibility
  • Serves on the HighEdWeb Association Membership Committee
  • Presenter at HighEdWeb and Higher Ed Experts conferences
  • Is a Michigan Tech alumnus (BS '09, MBA '13) from Calumet
  • Enjoys golfing, running, softball, nordic skiing, and being a Dad
Bruce Brotherton

Bruce Brotherton

  • Web Developer/Programmer, University Marketing and Communications

Superpowers

HTML
CSS
JavaScript
Responsive Design

About Bruce

  • He is from Hancock.
  • He is responsible for HTML, CSS, JavaScript, and Accessibility implementation on the University's content management system.
  • In his free time he reads and plays video games.
  • Ask him about the nuances in animated films.
Andrew Grohowski

Andrew Grohowski

  • Digital Services Marketing Manager, University Marketing and Communications

Superpowers

Digital Analytics
Digital Advertising
Search Engine Optimization (SEO)
User Experience
Marketing Research

About Andrew

  • He is a Michigan Tech alum.
  • He assists in project management, analytics, and digital advertising.
  • His passions are curling, sailing, and getting lost on hikes.
Alexander Hughes

Alexander Hughes

  • Digital Services Technical Manager, University Marketing and Communications

About Alexander

  • He is a Michigan Tech Alumnus from Hancock.
  • He is the programming and technical lead for the University’s content management system (CMS).
  • He is an avid golfer, enjoys curling, watches many many movies, and would like to visit Finland someday.
Heather Powers

Heather Powers

  • Digital Services Project Manager, University Marketing and Communications

Superpowers

 
Web Project Management
 
Web Design/Content Strategy
 
Digital Analytics
 
Web Accessibility

About Heather

  • Represents the Graduate School and Vice President for Research Office regarding web strategy, marketing, and design.
  • Provides content management services, project coordination, marketing expertise, and support to Digital Services web projects.
  • She enjoys quilting, knitting, gaming, hiking, movies, reading, and spending time with her pets.
Megan Ross

Megan Ross

  • Digital Services Coordinator, University Marketing and Communications

Superpowers

OU Campus
Events Calendar
Training and Documentation
Customer Service
Studio Scheduling

About Megan

  • She is a Michigan Tech alum from Houghton.
  • She creates documentation and provides training for the content management system (CMS), blog system, and events calendar.
  • She manages help requests and oversees the student team.
  • She enjoys reading, camping, and spending time with her family.
Jessie Tobias

Jessie Tobias

  • Copy Editor

About Jessie

  • She has been a word nerd all her life.
  • She has copy edited for a family of county newspapers in the Lower Peninsula, and has proofread for a major outdoor recreation retailer.
  • She is a native Michigander and has lived in Western Nebraska and Colorado.
  • She enjoys being outside, petting her dogs, and hiking with her family. 
Desiree Valle

Desiree Valle

  • Web Developer: Accessibility, University Marketing and Communications

Superpowers

 
HTML
 
Javascript
 
Web Accessibility
 
Debugging

About Desiree

  • She is from California and learning to add "eh?" to the end of sentences.
  • She is responsible for identifying and resolving Accessibility issues in the University's content management system.
  • She enjoys finding solutions to Accessibility and Usability issues to make websites more inclusive and usable by everyone.
  • She can be found reading, crafting, cooking, or playing with her nieces and nephews whenever she gets the chance. 

Social Media

Allison Mills

  • Associate Director of Research Communications, University Marketing and Communications

Her Beats

  • Sciences, Engineering and Technology
  • School of Forest Resources and Environmental Science

About Allison

  • She focuses on writing new stories about Michigan Tech research -- everything from robotic prostheses to mesocosms to the physics of raindrops.
  • A University of Montana graduate, she earned a master's degree in environmental science and natural resource journalism, which built on her bachelor's in geoscience from Northland College.
  • She's a radio geek.

Cyndi Perkins

  • Senior Content Specialist, University Marketing and Communications

About Cyndi

  • The former Daily Mining Gazette journalist and editor hails from Houghton and has written for a variety of international, national and regional publications.
  • Specializing in feature writing, she co-creates, writes, and edits content for the University, from web pages and Michigan Tech Magazine stories to social media.
  • A novelist active in the Upper Peninsula Authors and Publishers Association, the Authors Guild member looks forward to writing more books—and to camping trips in her RV with husband Scott and Goldendoodle Max.
Kelley Christensen

Kelley Christensen

  • Science and Technology Publications Writer, University Marketing and Communications

About Kelley

  • Her career includes writing for small-town newspapers in Montana and working as a public information officer, an events coordinator, and science editor for an IEEE publication, Earthzine.
  • She enjoys hiking and cross-country skiing with her family, reading voraciously, crocheting, and exploring the Keweenaw.
Ben Jaszczak

Ben Jaszczak

  • Multimedia Specialist, University Marketing and Communications

Photography and Video

Nicole Kelly

Nicole Kelly

  • Creative Director, University Marketing and Communications
Sarah Atkinson

Sarah Atkinson

  • Photography Specialist, University Marketing and Communications
  • Creative Lead, Studio
Ben Jaszczak

Ben Jaszczak

  • Multimedia Specialist, University Marketing and Communications
Megan Ross

Megan Ross

  • Digital Services Coordinator, University Marketing and Communications

Superpowers

OU Campus
Events Calendar
Training and Documentation
Customer Service
Studio Scheduling

About Megan

  • She is a Michigan Tech alum from Houghton.
  • She creates documentation and provides training for the content management system (CMS), blog system, and events calendar.
  • She manages help requests and oversees the student team.
  • She enjoys reading, camping, and spending time with her family.
Joel Vertin
"Just Go with It!"

Joel C. Vertin

  • Director of Digital Services, University Marketing and Communications

Superpowers

Leadership
Digital Analytics
Web Accessibility
Change Management
Search Engine Optimization (SEO)

About Joel

  • Leading a digital marketing revolution at Michigan Tech
  • Manages UMC's studio and web teams
  • Manages the Digital Marketers Group
  • Passionate about web accessibility
  • Serves on the HighEdWeb Association Membership Committee
  • Presenter at HighEdWeb and Higher Ed Experts conferences
  • Is a Michigan Tech alumnus (BS '09, MBA '13) from Calumet
  • Enjoys golfing, running, softball, nordic skiing, and being a Dad

News and Media Relations

Stefanie Sidortsova

Stefanie Sidortsova

  • Executive Director for Communications, University Marketing and Communications

About Stefanie

  • Stefanie leads UMC's communications strategy.
  • Her professional background includes experience in law, government relations, higher education administration, and creative writing.
  • She enjoys spending time with family and friends and moonlights as a fiction writer and editor.

Allison Mills

  • Associate Director of Research Communications, University Marketing and Communications

Her Beats

  • Sciences, Engineering and Technology
  • School of Forest Resources and Environmental Science

About Allison

  • She focuses on writing new stories about Michigan Tech research -- everything from robotic prostheses to mesocosms to the physics of raindrops.
  • A University of Montana graduate, she earned a master's degree in environmental science and natural resource journalism, which built on her bachelor's in geoscience from Northland College.
  • She's a radio geek.
Mark Wilcox

Mark Wilcox

  • News Writer, University Marketing and Communications

His Beats

  • VPA, Humanities, Cognitive and Learning Sciences, Social Sciences
  • CDI/Diversity
  • K-12/Youth Programs
  • Student Leadership and Involvement/Student Affairs/Financial Aid/Advancement
  • ROTC
Kelley Christensen

Kelley Christensen

  • Science and Technology Publications Writer, University Marketing and Communications

About Kelley

  • Her career includes writing for small-town newspapers in Montana and working as a public information officer, an events coordinator, and science editor for an IEEE publication, Earthzine.
  • She enjoys hiking and cross-country skiing with her family, reading voraciously, crocheting, and exploring the Keweenaw.

Cyndi Perkins

  • Senior Content Specialist, University Marketing and Communications

About Cyndi

  • The former Daily Mining Gazette journalist and editor hails from Houghton and has written for a variety of international, national and regional publications.
  • Specializing in feature writing, she co-creates, writes, and edits content for the University, from web pages and Michigan Tech Magazine stories to social media.
  • A novelist active in the Upper Peninsula Authors and Publishers Association, the Authors Guild member looks forward to writing more books—and to camping trips in her RV with husband Scott and Goldendoodle Max.
Jessie Tobias

Jessie Tobias

  • Copy Editor

About Jessie

  • She has been a word nerd all her life.
  • She has copy edited for a family of county newspapers in the Lower Peninsula, and has proofread for a major outdoor recreation retailer.
  • She is a native Michigander and has lived in Western Nebraska and Colorado.
  • She enjoys being outside, petting her dogs, and hiking with her family. 

Print Services

Rodney Thompson

Rodney Thompson

  • Manager of Print and Mail Services, University Marketing and Communications
David

David "Archie" Archambeau

  • Print Specialist, University Marketing and Communications

Mail Services

Rodney Thompson

Rodney Thompson

  • Manager of Print and Mail Services, University Marketing and Communications
Mark Kiilunen

Mark Kiilunen

  • Mail Services Specialist, University Marketing and Communications
Scott Mikkola

Scott Mikkola

  • Mail Services Specialist, University Marketing and Communications