University Marketing and Communications

Marketing and Creative

Ian Repp

  • Assistant Vice President for University Marketing and Communications
Nicole Kelly

Nicole Kelly

  • Creative Director, University Marketing and Communications
Crystal Verran

Crystal Verran

  • Director of Operations, University Marketing and Communications

Links of Interest

About Crystal

  • She is the first person to contact when you are interested in working with UMC on a project.
  • She loves to brainstorm new ideas for publications with clients and enjoys the variety of projects that come through UMC.
  • Crystal is a great source when questions arise regarding University Identity Standards.
  • A self-described “design nerd,” she finds herself picking up publications from a variety of different places (to read and critique).
Stefanie Sidortsova

Stefanie Sidortsova

  • Executive Director for Communications, University Marketing and Communications

About Stefanie

  • Stefanie leads UMC's communications strategy.
  • Her professional background includes experience in law, government relations, higher education administration, and creative writing.
  • She enjoys spending time with family and friends and moonlights as a fiction writer and editor.
Jennifer Cumby

Jennifer Cumby

  • Marketing Communications Specialist, University Marketing and Communications

Links of Interest

About Jennifer

  • Her professional experiences include working on award-winning media projects for higher education, brand development and management, helping nascent writers find their voices, reporting local news, being an elected representative, and running a small farm in Virginia.
  • She is a co-founder and contributing editor for Dead Housekeeping, a literary site for micro essays about the dead and how they did things.
  • She, her partner, and their children enjoy rock and fossil hunting, going sugar over dogs, and living by the Great Lakes. She says y’all a lot and is learning to say pop. 
Jon Halquist

Jon Halquist

  • Graphic Design Specialist, University Marketing and Communications

Cyndi Perkins

  • Senior Content Specialist, University Marketing and Communications

About Cyndi

  • The former Daily Mining Gazette journalist and editor hails from Houghton and has written for a variety of international, national and regional publications.
  • Specializing in feature writing, she co-creates, writes, and edits content for the University, from web pages and Michigan Tech Magazine stories to social media.
  • A novelist active in the Upper Peninsula Authors and Publishers Association, the Authors Guild member looks forward to writing more books—and to camping trips in her RV with husband Scott and Goldendoodle Max.
Kelley Christensen

Kelley Christensen

  • Science and Technology Publications Writer, University Marketing and Communications

About Kelley

  • Her career includes writing for small-town newspapers in Montana and working as a public information officer, an events coordinator, and science editor for an IEEE publication, Earthzine.
  • She enjoys hiking and cross-country skiing with her family, reading voraciously, crocheting, and exploring the Keweenaw.
Andrew Grohowski

Andrew Grohowski

  • Digital Services Marketing Manager, University Marketing and Communications


Digital Analytics
Digital Advertising
Search Engine Optimization (SEO)
User Experience
Marketing Research

About Andrew

  • He is a Michigan Tech alum.
  • He assists in project management, analytics, and digital advertising.
  • His passions are curling, sailing, and getting lost on hikes.
Paige Short

Paige Short

  • Project Manager, University Marketing and Communications

About Paige

  • She is your main contact person for print publications projects, helping keep things on track from kick-off to printing.
  • She works closely with designers and writers to create effective publications and positive client experiences.
  • She first moved to the Keweenaw from Iron Mountain in 2015 and enjoys playing both table-top and video games, cooking exciting new things, and spending time with her partner and their cats.