University Marketing and Communications

Marketing and Creative

Ian Repp

  • Assistant Vice President for University Marketing and Communications
Nicole Kelly

Nicole Kelly

  • Creative Director, University Marketing and Communications
Crystal Verran

Crystal Verran

  • Director of Operations, University Marketing and Communications

Links of Interest

About Crystal

  • She is the first person to contact when you are interested in working with UMC on a project.
  • She loves to brainstorm new ideas for publications with clients and enjoys the variety of projects that come through UMC.
  • Crystal is a great source when questions arise regarding University Identity Standards.
  • A self-described “design nerd,” she finds herself picking up publications from a variety of different places (to read and critique).
Stefanie Sidortsova

Stefanie Sidortsova

  • Executive Director for Communications, University Marketing and Communications

About Stefanie

  • Stefanie leads UMC's communications strategy.
  • Her professional background includes experience in law, government relations, higher education administration, and creative writing.
  • She enjoys spending time with family and friends and moonlights as a fiction writer and editor.
Jennifer Cumby

Jennifer Cumby

  • Marketing Communications Specialist, University Marketing and Communications

Links of Interest

About Jennifer

  • Her professional experiences include working on award-winning media projects for higher education, brand development and management, helping nascent writers find their voices, reporting local news, being an elected representative, and running a small farm in Virginia.
  • She is a co-founder and contributing editor for Dead Housekeeping, a literary site for micro essays about the dead and how they did things.
  • She, her partner, and their children enjoy rock and fossil hunting, going sugar over dogs, and living by the Great Lakes. She says y’all a lot and is learning to say pop. 
Jon Halquist

Jon Halquist

  • Graphic Design Specialist, University Marketing and Communications

Cyndi Perkins

  • Feature Writer, University Marketing and Communications

About Cyndi

  • The former Daily Mining Gazette journalist and editor hails from Houghton and has written for a variety of international, national and regional publications.
  • She co-creates, writes and edits content for the University’s myriad forms of new media, including websites, blogs and other outreach across departments, for new and existing members of the Michigan Tech community.
  • She is a sailor who enjoys Yoga, social media, gardening, and anything near the water. The debut novelist looks forward to writing more books.
Kelley Christensen

Kelley Christensen

  • Science and Technology Publications Writer, University Marketing and Communications

About Kelley

  • Her career includes writing for small-town newspapers in Montana and working as a public information officer, an events coordinator, and science editor for an IEEE publication, Earthzine.
  • She enjoys hiking and cross-country skiing with her family, reading voraciously, crocheting, and exploring the Keweenaw.
Andrew Grohowski

Andrew Grohowski

  • Digital Services Marketing Manager, University Marketing and Communications


Digital Analytics
Digital Advertising
Search Engine Optimization (SEO)
User Experience
Marketing Research

About Andrew

  • He is a Michigan Tech alum.
  • He assists in project management, analytics, and digital advertising.
  • His passions are curling, sailing, and getting lost on hikes.
Paige Short

Paige Short

  • Project Manager, University Marketing and Communications

About Paige

  • She is your main contact person for print publications projects, helping keep things on track from kick-off to printing.
  • She works closely with designers and writers to create effective publications and positive client experiences.
  • She first moved to the Keweenaw from Iron Mountain in 2015 and enjoys playing both table-top and video games, cooking exciting new things, and spending time with her partner and their cats.