Undergraduate Admissions

Marketing

Preview image for My Michigan Tech: Henry Freridge video

My Michigan Tech: Henry Freridge

Henry talks about why he chose marketing and Michigan Tech. The short answer? He found the perfect degree for him at the school he fell in love with the moment he stepped on campus.

Difficult to predict the future? Create it.

Marketers play a vital role in our tech-driven economy and strategic marketing is critical to business success. Marketers assess the wants and unmet needs of present and potential customers, manage product offerings, determine prices and pricing strategies, and develop multi-channel distribution strategies.

The marketing major at Michigan Technological University is designed for creative thinkers who want firsthand experience running real projects that matter. BS in Marketing students master the most- needed and emerging business skills in the digital age—marketing data analytics, digital marketing, consumer behavior and culture research, integrated marketing communications and strategy, technology sales, and global marketing.

"Marketing is essential to build brand awareness and help businesses become successful. I love getting to use my creative and technical sides."—Morgan Flynn, marketing student

Be Ready for What Tomorrow Needs:

  • Develop marketing plans for new products and formulate a marketing-mix strategy for product commercialization.
  • Use marketing data analytics and Google analytics skills to make data-driven decisions to create customer value.
  • Learn and practice advertising, public relations, sales promotion, point-of-purchase, and direct marketing and how they are developed, implemented, and evaluated in an integrative manner.
  • Provide marketing strategies by understanding consumer behavior and culture.

Tomorrow Needs Tech-Smart Marketers

Students in the Michigan Tech chapter of the American Marketing Association participate in marketing competitions for professional development and travel nationwide to network with alumni working in the field.

Create the Future with Careers In:

  • Public Relations
  • Market Research
  • Brand Management
  • Event Planning

Huskies Get Hired By:

  • 3M
  • Dow Chemical
  • Ford Motor Company
  • Boeing

Customize your Degree:

Minors available in:

  • Economics
  • Global Business

You can also earn a master’s in one additional year through the Accelerated Master’s program.

Take Courses Like:

  • Consumer Behavior
  • Integrated Marketing Communications
  • Marketing Research
  • Business to Business Marketing
  • Global Marketing

Learn more about marketing at Michigan Tech!