The Bachelor of Science in Marketing at Michigan Tech offers a technology-driven and creativity-charged curriculum featuring marketing analytics, brand management, and digital media marketing.
Marketing is the only branch of business to prepare innovative professionals through hands-on experiences in integrated marketing communication, new product development, consumer behavior and culture, and sales technology.
Courses—taught by professors and instructors, not graduate students—begin with the basics, then get customized with unique electives: entrepreneurship, technical sales, B2B marketing, global marketing, technical communications, technology and innovation, marketing research, and more.
Michigan Tech is the place to develop a business career fueled by technology and innovation. Our AACSB-accredited BS in Marketing prepares students in business, purchasing, public relations, communications, research, retail, or graduate school to create the future.
No. 1marketing program in the Midwest, ranked by intelligent.com
$6.15Mtotal scholarships and grants awarded to undergraduate business students
Top 3Michigan Tech business students place highly in CMU's New Venture Competition
Tomorrow Needs Innovative Marketers
A degree in marketing can lead to a wide range of career paths. The US Bureau of Labor Statistics predicts market research analysts and marketing specialists as the eighth-highest-paid professionals of the future, followed by wholesale and manufacturing sales representatives.
The Bureau also reports the median pay as $129,380 per year in the area of advertising, promotions, and marketing managers. Jobs in this category are expected to grow by 10 percent in 2026, faster than average.
Be Career Ready
Earn a business degree from Michigan Tech and graduate career-ready for tomorrow's technology-driven world.
Each year, more than 400 employers come to campus to recruit Huskies at our Career Fairs. Our business grads go on to work at Fortune 500 companies, tech start-ups, small businesses, and everything in between.
Career Opportunities for STEM-powered Marketing
- Brand management
- Market research
- Public relations
- Technical sales