Marketing—BS

Students in a classroom talking in pairs

How is Marketing at Michigan Tech Different?

The Bachelor of Science in Marketing at Michigan Tech offers a technology-driven and creativity-charged curriculum featuring marketing analytics, brand management, and digital media marketing. It's the only branch of business to prepare innovative professionals through hands-on experiences in integrated marketing communication, new product development, consumer behavior and culture, and sales technology.

Courses—taught by professors and instructors, not graduate students—begin with the basics, then get customized with unique electives: entrepreneurship, technical sales, B2B marketing, global marketing, technical communications, technology and innovation, marketing research, and more.

Michigan Tech’s BS in Marketing prepares students in business, purchasing, public relations, communications, research, retail, or graduate school to create the future.

What You Need to Know

A degree in marketing can lead to a wide range of career paths. The US Bureau of Labor Statistics predicts market research analysts and marketing specialists as the eighth highest-paying jobs of the future, followed by wholesale and manufacturing sales representatives.

The Bureau also reports the median pay as $129,380 per year in the area of advertising, promotions, and marketing managers. The number of jobs in this category is expected to grow by 10 percent in 2026, faster than average.

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Henry Freridge

Undergraduate in Marketing

The College of Business is Small Enough to Care and Large Enough to Lead:

  • Open to all majors, the Applied Portfolio Management Program—one of the top 50 student funds in the nation—offers experience on the trading room floor by investing more than $2 million of real money.

  • The Silicon Valley Experience is a one-of-a-kind spring break trip that transports Huskies to the heart of the tech business world to tour companies and meet with successful innovators, including Michigan Tech alumni.

  • Business students gain entrepreneurial experience on campus through peer collaboration with our Business Development Experience, creating and presenting a business plan for a Senior Design or Enterprise project.

Create the Future with a Career in:

  • Advertising
  • Brand management
  • Communications
  • Customer relations
  • Event planning
  • Fundraising
  • Market research
  • Pricing
  • Promotion
  • Public relations
  • Retail
  • Sales

Huskies Get Hired By:

  • Augusoft
  • Bemis
  • Bohl Equipment
  • Kohler Co.
  • L'Oreal
  • Omaha Bank
  • Quicken Loans
  • Shopko
  • Soho Press
  • TEKsystems
  • The Spiratex Company
  • ThermoAnalytics, Inc.
  • TyloHelo Inc.
  • United Health Group
  • Xeratec

Tomorrow Needs Business Leaders Who Leverage Technology

Michigan Tech student-marketers were challenged to create a service project integrating technology. One student created the Airbnb of fitness apps—using GPS to determine time available and cost of fitness centers.

"My experiences in and out of class have given me the knowledge and confidence I need for my career. There is an emphasis on teamwork, and the people I have met in the College of Business have made my time here so special."Marina Brusso '19

Discover Your Major

Student Learning Goals:

As an accredited business college, Michigan Tech assesses student learning to continuously improve curriculum and programs. Students in the College of Business can expect to achieve the following learning goals—which also align with University Undergraduate Student Learning Goals:

  1. Technical Competence—Ability to critically analyze and to achieve proficiency of information technology 
  2. Global Awareness—Skill in emerging trends and ability to see global perspective
  3. Professional Know-How—Mastery of ethics and effective communication through coursework and professional business experiences 
  4. Disciplinary Knowledge—Discipline-specific expertise as well as cross-discipline approach
  • 12:1
    student-faculty ratio
  • 415
    employers attend Career Fair on campus seeking business majors
  • No. 1
    Michigan Tech Marketing ranks 'Best in the Midwest' by intelligent.com
  • $4.6M
    total scholarships and grants awarded to undergraduate students in the College of Business
  • Top Three
    Michigan Tech business students win at the CMU New Venture Competition