Business Analytics

Business Analytics Bachelor's Degree

Data is powerful, and professionals who know how to maximize it are in demand. At Michigan Tech, our business analytics students become experts who understand how to analyze and optimize both structured transactional data and unstructured big data. You’ll be ready to help companies across industries make better decisions and use resources more efficiently while identifying new and sustainable revenue streams. That’s the value of a business analytics degree from a flagship technological university.

Take Charge with Business Analytics

The Bachelor of Science in Business Analytics at Tech is a different kind of degree that taps into the resources of the mathematical sciences department at our STEM university. That means you go beyond business domain knowledge to get solid mathematical and statistical knowledge. You don’t have to choose to focus on one area—your coursework in this interdisciplinary degree covers both. There’s no better way to prepare for a career in analytics and set yourself apart from the rest. 

You’ll learn to use mathematics and statistics to lead data-driven decision-making. You’ll leverage data-mining tools to answer critical business questions. You’ll build predictive models to grow revenue and optimize retention. You’ll also study econometrics, database management, artificial intelligence, machine learning, and statistical programming. Learn to analyze and solve real-world problems as part of your coursework—and build an in-demand career for what tomorrow needs.

Explore our list of business analytics courses.

  • 6,000
    hours of peer coaching provided in the math learning center
  • Top 25
    in the nation for return on investment (Forbes, 2024)
  • Top 20
    Best Public College in the US (The Wall Street Journal, 2024)

Tomorrow Needs Leading-edge Analytics Professionals

Whether they are seeking to gain a competitive advantage or just keep up with the competition, high-tech enterprises are critically dependent on data and analytical software. The dependency exists across all functions: engineering, operations, logistics, finance, marketing, and human resources. They require workers adept at:

  • Collecting, managing, and describing data;

  • Developing hypothesis, insights, and predictions from data; and

  • Making optimal decisions supported by data.

Be Career Ready

Career Opportunities for Business Analytics Majors

Your future career options are unlimited. Career opportunities can be found in a wide range of industries such as:

  • Automotive
  • Banking and finance
  • Computers
  • Consulting
  • Education
  • Government
  • Healthcare
  • Insurance
  • Manufacturing
  • Pharmaceuticals
  • Research
  • Retail
  • Telecommunications
  • Transportation

What Jobs are Open to Business Analytics Majors?

Some of the best jobs are available to business analytics majors. Data Scientist (#8), Operations Research Analyst (#29), and Management Analyst (#18) are all in the Top 30 of the 100 Best Jobs, according to US News and World Report in April 2025. Other jobs open to you with a degree in business analytics:

  • Business Analyst
  • Business Consultant
  • Data Architect
  • Data Insight Analyst
  • Financial Analyst
  • Insights and Reporting Data Analyst
  • Logistics Analyst
  • Marketing Campaign Analyst
  • Market Research Analyst
  • Quantitative Analyst

Michigan Tech Business Analytics Majors Get Hired

Thousands of companies hire business analytics professionals, with many hiring dozens, if not hundreds, each year. Jobs can be found in, but are not limited to, top companies like these:

  • Amazon
  • Apple
  • Capital One
  • Cisco Systems
  • Citi
  • Delta
  • JPMorgan Chase
  • PlayStation Global
  • Quicken Loans
  • Schneider National
  • UnitedHealth Group
  • Verizon

Ready to take the next step?

Learn more about studying business analytics at Michigan's flagship technological university.

"Business analytics helped me think about data in a data analyst perspective and better understand my coworkers who are programming the data for me."Ella Faulk ’22

STEM-powered

Technology-fueled business careers start in Michigan Tech's College of Business, where we never stop advancing. We prepare our Huskies to analyze, operationalize, and lead the global business revolution.

Find Your Pack

With nine business majors to choose from, you're sure to find your academic home at a top-rated business school where you can geek out with other students who love the same things you do. Find what makes you tick. Build a future-forward career.

Dive into analytics and help define next-gen FinTech. Experience cutting-edge supply chain management, marketing, and project management by working with real clients as part of courses, internships, and travel abroad experiences. Participate in market research and sharpen your entrepreneurial skills in competitions or at the regional Small Business Development Center hosted on campus (they hire interns!). Present your work at regional and national conferences. Get an insider’s view of success in the world of business from faculty and alumni who are industry experts and can show you how it’s done. From Wall Street to the West Coast—in the College of Business, Huskies go places.

The accelerated master's degree program allows you to complete a master's degree in just two additional semesters beyond your bachelor's—including a Tech MBA®.

Undergraduate Majors

Not sure which major is the right fit?
Discover Your Major
Or, start with our General Business option and give yourself time to decide.

Dual Majors

Students in the Michigan Tech College of Business have the flexibility to expand their skills and career options by pursuing a dual major—with as few as 32 additional credits. Courses from one degree can double count in another. And when electives are chosen wisely, students can leverage a broader business background—making them even more employable. Combinations include:

  • Accounting and Finance
  • Accounting and Management Information Systems
  • Management Information Systems and Marketing
  • Marketing and Engineering Management
  • Management and Marketing

Minors

Learn the language of business at a flagship technological university by adding a business minor to your resume. A minor allows you to specialize in a discipline complementary to your major. We recommend that you begin your minor studies as early as possible in your academic career.

  • Business
  • Business IT Solutions
  • Construction Management
  • Economics
  • Entrepreneurship, Technology, and Innovation
  • FinTech
  • Global Business

Tomorrow Needs You

Supercharge your entrepreneurial spirit and meet the demands of a technology-driven society at a flagship public research university powered by science, technology, engineering, and math. Graduate with the theoretical knowledge and practical experience needed to succeed in tomorrow's high-tech business world.

"Business Analytics students acquire the knowledge, skills, and experience needed to solve complex business problems and to communicate data insights. This expertise is in great demand across numerous industries, positioning graduates for exciting and rewarding careers."Yeonwoo Rho, associate professor, Michigan Tech