Take Charge With Business Analytics
Data is powerful, and professionals who know how to maximize it are in demand. At Michigan Tech, we develop experts who understand how to analyze and optimize both structured transactional data and unstructured big data. You’ll be ready to help companies across industries with better decision-making and use of resources while identifying new and sustainable revenue streams. That’s the value of a business analytics degree from a flagship technological university.
The Bachelor of Science in Business Analytics program at Tech is different because we tap into the resources of the Mathematical Sciences Department at our STEM university. That means you go beyond business domain knowledge to get solid mathematical and statistical knowledge. You don’t have to choose to focus on one area. Your coursework in this interdisciplinary degree covers both. There’s no better way to prepare for a career in analytics—and set yourself apart from the rest.
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You’ll learn to use mathematics and statistics to lead data-driven decision-making. You’ll leverage data-mining tools to answer critical business questions. You’ll build predictive models to grow revenue and optimize retention. You’ll also study econometrics, database management, artificial intelligence, machine learning, and statistical programming. Learn to analyze and solve real-world problems as part of your coursework—and build an in-demand career for what tomorrow needs.
Explore the list of Business Analytics courses.
Tomorrow Needs Leading-edge Analytics Professionals
High-tech enterprises are critically dependent on data and analytical software to gain a competitive advantage or to just keep up with the competition. The dependency exists across all functions: engineering, operations, logistics, finance, marketing, and human resources. They require workers adept at:
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collecting, managing, and describing data;
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developing hypothesis, insights, and predictions from data; and
- making optimal, data-driven decisions.
Be Career Ready
Career Opportunities for Business Analytics Majors
Your future career options are unlimited. Career opportunities can be found in, but are not limited to:
- Automotive
- Banking and finance
- Computers
- Consulting
- Education
- Government
- Healthcare
- Insurance
- Manufacturing
- Pharmaceuticals
- Research
- Retail
- Telecommunications
- Transportation
Michigan Tech Business Analytics Majors Can Get Hired As
Some of the best jobs are available to business analytics majors. Data Scientist (#8), Operations Research Analyst (#29), and Management Analyst (#18) are all in the Top 30 of the 100 Best Jobs, according to US News and World Report in April 2025. Other jobs open to you with a degree in Business Analytics:
- Business Analyst
- Business Consultant
- Data Architect
- Data Insight Analyst
- Financial Analyst
- Insights and Reporting Data Analyst
- Logistics Analyst
- Marketing Campaign Analyst
- Market Research Analyst
- Quantitative Analyst
Michigan Tech Business Analytics Majors Can Get Hired By
Thousands of companies hire business analytics professionals, with many hiring dozens, if not hundreds each year. Jobs can be found in, but are not limited to, top companies like these:
- Amazon
- Apple
- Capital One
- Cisco Systems
- Citi
- Delta
- JPMorgan Chase
- PlayStation Global
- Quicken Loans
- Schneider National
- UnitedHealth Group
- Verizon