Joel C. Vertin

Joel C. Vertin
"Just Go with It!"


  • Director of Digital Services, University Marketing and Communications
  • MBA, Business Administration, Michigan Technological University
  • BS, Management Information Systems, Michigan Technological University


Digital Analytics
Web Accessibility
Change Management
Search Engine Optimization (SEO)

About Joel

  • Leading a digital marketing revolution at Michigan Tech
  • Manages UMC's studio and web teams
  • Manages the Digital Marketers Group
  • Passionate about web accessibility
  • Serves on the HighEdWeb Association Membership Committee
  • Presenter at HighEdWeb and Higher Ed Experts conferences
  • Is a Michigan Tech alumnus (BS '09, MBA '13) from Calumet
  • Enjoys golfing, running, softball, nordic skiing, and being a Dad