Joel C. Vertin

Joel C. Vertin
"Just Go with It!"


  • Executive Director of Digital Marketing, University Marketing and Communications
  • MBA, Business Administration, Michigan Technological University
  • BS, Management Information Systems, Michigan Technological University

Links of Interest

Areas of Expertise

  • Digital Advertising
  • Digital Analytics / Dashboard Reporting
  • Conversion Optimization
  • Search Engine Optimization (SEO)
  • Website Performance Optimization

About Joel

  • Manages digital marketing in UMC
  • HighEdWeb Association Leadership Academy Program Co-Chair
  • Award winning presenter
  • Michigan Tech alumnus (BS '09, MBA '13)
  • Enjoys running, softball, and being a Dad