Facebook Live allows you to interact with your community by broadcasting video in real time from your phone or computer. Answer questions about campus life, take viewers on a lab tour, or share a special event, like Winter Carnival kickoff.
The ideal duration for a Facebook Live is 20 minutes. Lives are limited to four hours on a mobile device, and eight on other kinds of media set-ups, but unless you're streaming a webinar or other programming, plan your event to be long enough to get people watching but not so long it bores them.
Why Use Facebook Live
- Feature events and show spaces, people, or equipment.
- Reach alumni and student families.
- Build up your Facebook page.
- Embed videos on department and project websites.
What Makes This Platform
- Engage with a real, live audience.
- Promote early across all your social media.
- Frame your shot.
- Do a dress rehearsal.
What Breaks This Platform
- Bad internet connection.
- Too long, viewers drop off.
- Rude comments (enlist a team member to monitor in real time).
- Be aware of ambient noise in your surroundings.
Repurpose successful Lives by posting them to your YouTube channel.