University Marketing and Communications

Facebook Live

Facebook Live allows you to interact with your community by broadcasting video in real time from your phone or computer. Answer questions about campus life, take viewers on a lab tour, or share a special event, like Winter Carnival kickoff.

The ideal duration for a Facebook Live is 20 minutes. Lives are limited to four hours on a mobile device, and eight on other kinds of media set-ups, but unless you're streaming a webinar or other programming, plan your event to be long enough to get people watching but not so long it bores them.

Why Use Facebook Live

  • Feature events and show spaces, people, or equipment.
  • Reach alumni and student families.
  • Build up your Facebook page.
  • Embed videos on department and project websites.

What Makes This Platform

  • Engage with a real, live audience.
  • Promote early across all your social media.
  • Frame your shot.
  • Do a dress rehearsal.

What Breaks This Platform

  • Bad internet connection.
  • Too long, viewers drop off.
  • Rude comments (enlist a team member to monitor in real time).
  • Be aware of ambient noise in your surroundings.

Pro Tip

Repurpose successful Lives by posting them to your YouTube channel.

Examples