According to the 2019 E-Expectations Trend Report, published by Ruffalo Noel Levitz, more prospective students are clicking on paid digital advertisements than ever before. 63% of high school seniors and 64% of high school juniors responded that they clicked on ads across Facebook, Instagram, Google, and YouTube.
Marketing online is essential to any holistic department marketing plan. University Marketing and Communications has a team of experts to help you achieve your goals. No matter how rough a plan or what your budget is, we can help you craft and strategize a digital marketing campaign from start to finish.
If you are new to digital advertising, review our digital advertising terminology listing for key terms and acronyms that will help you understand what we are talking about.
Reach Your Audience
Digital advertising brings a new group of prospective students to look at information on our websites, watch videos, and request information through online forms. You are able to target your audiences, set budgets, and measure results.
We measure results and report data through customized online dashboards—using the information to make adjustments to our strategy, digital assets, and content.
Interested in working with University Marketing and Communications (UMC) to manage your digital advertising campaign? Contact Ian Repp at firstname.lastname@example.org to set up a meeting.
Campaign Funding Transfer Policy
Before a digital marketing campaign can be managed by UMC, we need to setup the correct billing and funding information. There are two ways for any department to be billed:
- Direct billing using a departmental Michigan Tech credit card. These can be entered into the advertising account set up by UMC.
- Indirect billing using a budget transfer to UMC. After the transfer is received, we can start the campaign.