A recent survey of high school students indicated that they use websites to answer their questions about college and universities more frequently than any other resource. Fundraising has changed as online donations soar. News consumption continues to become more digital and fast-paced.
Your website is your most valuable marketing tool. It allows you to reach all your audiences anywhere in the world, on any device imaginable.
Web Marketing
Do you send out targeted emails seeking donations, applications to Michigan Tech, or other calls to action? Have you printed a program brochure or poster that includes a URL or QR code? Our digital strategy team can help you assess how effective your email campaigns are, track how often those URLs are used with UTM tracking codes, and provide valuable information to gauge the effectiveness of your marketing strategies.
We can also suggest additional ways to reach your target audiences, including through CTV, social media, blogs, and/or our events calendar.
Strength in Numbers with Analytics
Have you ever wondered how often people visit your website, where they live, or which pages they visit? Web analytics can answer these questions and more. We can dive into the actions that users are and are not taking on your website and use conversion rate optimization (CRO) methods to make improvements. Together, we can optimize your website and put your efforts into the pages that matter.
Contact the digital strategy team at webmaster@mtu.edu to request access to your analytics or to have them set up on your website. If you need assistance with interpreting your website’s analytics, request a meeting, and we will work with you.
