University Marketing and Communications

University Marketing and Communications (UMC) is a team of strategy-first brand champions. We communicate Michigan Tech voices, opportunities, and experiences to the entire world. Academic departments, divisions, institutes, and organizations collaborate with UMC to promote undergraduate and graduate student enrollment, cultivate alumni affinity and support, and position our faculty researchers as leading scholars.

 

"University Marketing and Communications is a great collaborative partner—from idea generation, to design and development. Michigan Tech Admissions is proud to partner with UMC on recruitment projects."

Allison Carter, Director of Admissions

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Preview image for Introducing PHF's Endowed Professors video

Introducing PHF's Endowed Professors

The Portage Health Foundation (PHF) Endowed Michigan Tech Professors Quiying Sha, Keat Gee Ong, and William Cooke for their innovations in the health sciences.

Preview image for Lasers Measure Skin Firmness with Avon Products video

Lasers Measure Skin Firmness with Avon Products

Testing beauty product claims requires testing the machines that assess those claims. A biomedical engineering lab teamed up with Avon to use lasers to assess the effectiveness of their skin firming lotions and serums.

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9 hours ago - Friday Feature: Former Michigan Tech hockey players Steve Coates and Kip Noble were inducted into the Sports Hall of Fame on October 12.
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17 hours ago - Campfires and comrades. #mtuscenes #plaidseason https://t.co/LyNnmZqoQR
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17 hours ago - Campfires and comrades. #mtuscenes #plaidseason
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Yesterday - Think of making a stronger metal alloy as a bit like making sugar water. 🥄 🤔 Scanning transmission electron microscope (STEM) mapping of the constituent elements (aluminum and zirconium) in the rod-like precipitate phase and the aluminum matrix. The bright dots in the picture are predominantly zirconium atoms; the dimmer ones are formed by aluminum atoms. 🔬🔬 Heat water on the stove (because warmer water allows for more dissolved sugar). Add sugar. Stir until it dissolves. At some point, the water can no longer take more sugar and the sweetener stops dissolving. Precipitation strengthening mixes two different metals instead of sugar and water. This process has three steps. Heat the metal alloy, which in this case is aluminum-zirconium, at high temperature—not enough that the metals become liquid, but enough to ensure a homogeneous solution. Quench the alloy in water to generate a supersaturated solution. Heat the quenched alloy in the furnace at a temperature lower than that used to create the original solution to force the zirconium to migrate into the precipitate. Materials Science doctoral candidate Deji Fadayomi, and professors Paul Sanders and Gregory Odegard, are working on these precipitation-strengthening mechanisms in aluminum-based alloys. This atomic-resolution image and elemental maps of precipitates were obtained in aberration-corrected scanning transmission electron microscope (AC-STEM) at Michigan Tech’s Applied Chemical and Morphological Analysis Laboratory (ACMAL) to better understand alloy behavior at an atomic level. #michigantechunscripted #alumimunbasedalloys #scanningtransmissionelectronmicroscopes #createthefuture #stronger #material design