Administration
- Associate Vice President for University Marketing and Communications
- irepp@mtu.edu
- 906-487-2354
- Administration Building G26

Allison Carter
- Executive Director of Marketing, University Marketing and Communications
- aagranik@mtu.edu
- 906-487-1888
- Administration Building G24
About Allison
- She helps clients identify and develop marketing strategies and materials to advance the goals of the University.
- She has extensive experience in writing content for recruitment publications and websites, and creating communication plans and dynamic presentations.
- She is a Michigan Tech alumna.
- She enjoys spending time with family, crafting, gardening, and heading to the beach on warm summer days.
- Executive Director of Digital Marketing, University Marketing and Communications
- jcvertin@mtu.edu
- 906-487-3635
- Administration Building G33
Links of Interest
Areas of Expertise
- Digital Advertising
- Digital Analytics / Dashboard Reporting
- Conversion Optimization
- Search Engine Optimization (SEO)
- Website Performance Optimization
About Joel
- Manages digital marketing in UMC
- HighEdWeb Association Leadership Academy Program Co-Chair
- Award winning presenter
- Michigan Tech alumnus (BS '09, MBA '13)
- Enjoys running, softball, and being a Dad

"I’d much rather watch people do what they do than talk to them across a desk."
—John McPhee
—John McPhee
Rick White
- Director of Strategic Communications, University Marketing and Communications
- riwhite@mtu.edu
- 906-487-3510
- Administration Building G23
About Rick
- Rick leads the UMC communications team in projects ranging from media relations to editing MTU News and Tech Magazine.
- He has degrees in geography, environmental studies, and creative nonfiction.
- He enjoys cooking, gardening, traveling, and exploring the Keweenaw Peninsula.

Mechelle Normand
- Manager Print and Mail Services, University Marketing and Communications
- mnormand@mtu.edu
- 906-487-3490
- Lakeshore Center 114

"Success is not final, failure is not fatal: It is the courage to continue that counts."
—Winston Churchill
—Winston Churchill
Shanna Reynolds
- Administrative Assistant, University Marketing and Communications
- sereynol@mtu.edu
- 906-487-2354
- Administration Building G20A
Brand Management
- Associate Vice President for University Marketing and Communications
- irepp@mtu.edu
- 906-487-2354
- Administration Building G26

Allison Carter
- Executive Director of Marketing, University Marketing and Communications
- aagranik@mtu.edu
- 906-487-1888
- Administration Building G24
About Allison
- She helps clients identify and develop marketing strategies and materials to advance the goals of the University.
- She has extensive experience in writing content for recruitment publications and websites, and creating communication plans and dynamic presentations.
- She is a Michigan Tech alumna.
- She enjoys spending time with family, crafting, gardening, and heading to the beach on warm summer days.
Mail Services

Allison Carter
- Executive Director of Marketing, University Marketing and Communications
- aagranik@mtu.edu
- 906-487-1888
- Administration Building G24
About Allison
- She helps clients identify and develop marketing strategies and materials to advance the goals of the University.
- She has extensive experience in writing content for recruitment publications and websites, and creating communication plans and dynamic presentations.
- She is a Michigan Tech alumna.
- She enjoys spending time with family, crafting, gardening, and heading to the beach on warm summer days.

Mark Kiilunen
- Mail Services Specialist, University Marketing and Communications
- mwkiilun@mtu.edu
- 906-487-2348
- Administration Building G40

Scott Mikkola
- Mail Services Specialist, University Marketing and Communications
- samikkol@mtu.edu
- 906-487-2348
- Administration Building G40

Mechelle Normand
- Manager Print and Mail Services, University Marketing and Communications
- mnormand@mtu.edu
- 906-487-3490
- Lakeshore Center 114
Marketing and Creative
- Associate Vice President for University Marketing and Communications
- irepp@mtu.edu
- 906-487-2354
- Administration Building G26

Allison Carter
- Executive Director of Marketing, University Marketing and Communications
- aagranik@mtu.edu
- 906-487-1888
- Administration Building G24
About Allison
- She helps clients identify and develop marketing strategies and materials to advance the goals of the University.
- She has extensive experience in writing content for recruitment publications and websites, and creating communication plans and dynamic presentations.
- She is a Michigan Tech alumna.
- She enjoys spending time with family, crafting, gardening, and heading to the beach on warm summer days.
- Executive Director of Digital Marketing, University Marketing and Communications
- jcvertin@mtu.edu
- 906-487-3635
- Administration Building G33
Links of Interest
Areas of Expertise
- Digital Advertising
- Digital Analytics / Dashboard Reporting
- Conversion Optimization
- Search Engine Optimization (SEO)
- Website Performance Optimization
About Joel
- Manages digital marketing in UMC
- HighEdWeb Association Leadership Academy Program Co-Chair
- Award winning presenter
- Michigan Tech alumnus (BS '09, MBA '13)
- Enjoys running, softball, and being a Dad

Sarah Erickson
- Associate Director of Marketing, University Marketing and Communications
- slericks@mtu.edu
- 906-487-1023
- Based in Esko, MN

About Sarah
- Sarah works to elevate the University brand by crafting engaging content for recruitment publications, websites, emails, advertisements, and more.
- In addition to marketing, her professional background includes event planning, fundraising, public speaking, and admissions advising.
- She enjoys reading, playing cozy video games, sewing, and spending time with her family—especially at their tranquil cabin on an island in northern Minnesota.

Bob Gross
- Graphic Design Specialist, University Marketing and Communications
- rgross@mtu.edu
- 906-487-2344
- Based in Washburn, WI

Jodi Miller
- Marketing Project Manager, University Marketing and Communications
- jodimill@mtu.edu
- 906-487-3162
- Administration Building G20D
About Jodi
- Jodi manages client projects from conception to delivery.
- She has many years of experience in marketing, design, event planning and project management.
- She enjoys gardening, playing handbells, reading, watching sunsets and spending time with her family.

Cyndi Perkins
- Senior Content Specialist, University Marketing and Communications
- cmperkin@mtu.edu
- 906-487-3181
- Administration Building G03

Links of Interest
About Cyndi
- The former Daily Mining Gazette journalist and editor hails from Houghton and has written for a variety of international, national and regional publications.
- Specializing in feature writing, she co-creates, writes, and edits content for the University, from webpages and Michigan Tech Magazine stories to social media.
- A novelist active in the Upper Peninsula Authors and Publishers Association, the Authors Guild member looks forward to writing more books—and to camping trips in her RV with husband Scott and Goldendoodle Max.

Jessie Tobias
- Copyeditor, University Marketing and Communications
- jtobias@mtu.edu
- 906-487-2343
- Administration Building G21

About Jessie
- Former newspaper copy editor and proofreader for a major outdoor recreation retailer.
- Hails from Pinconning, Michigan, and has lived in Western Nebraska and Colorado.
- Combination word nerd and bookworm.
- Doting pet parent.

Jen Withers
- Graphic Design Specialist
- jwithers@mtu.edu
- 906-487-1779
- Based in Appleton, WI
News and Media Relations

"I’d much rather watch people do what they do than talk to them across a desk."
—John McPhee
—John McPhee
Rick White
- Director of Strategic Communications, University Marketing and Communications
- riwhite@mtu.edu
- 906-487-3510
- Administration Building G23
About Rick
- Rick leads the UMC communications team in projects ranging from media relations to editing MTU News and Tech Magazine.
- He has degrees in geography, environmental studies, and creative nonfiction.
- He enjoys cooking, gardening, traveling, and exploring the Keweenaw Peninsula.

Cyndi Perkins
- Senior Content Specialist, University Marketing and Communications
- cmperkin@mtu.edu
- 906-487-3181
- Administration Building G03

Links of Interest
About Cyndi
- The former Daily Mining Gazette journalist and editor hails from Houghton and has written for a variety of international, national and regional publications.
- Specializing in feature writing, she co-creates, writes, and edits content for the University, from webpages and Michigan Tech Magazine stories to social media.
- A novelist active in the Upper Peninsula Authors and Publishers Association, the Authors Guild member looks forward to writing more books—and to camping trips in her RV with husband Scott and Goldendoodle Max.

Jessie Tobias
- Copyeditor, University Marketing and Communications
- jtobias@mtu.edu
- 906-487-2343
- Administration Building G21

About Jessie
- Former newspaper copy editor and proofreader for a major outdoor recreation retailer.
- Hails from Pinconning, Michigan, and has lived in Western Nebraska and Colorado.
- Combination word nerd and bookworm.
- Doting pet parent.
Photography and Video

Ben Jaszczak
- Multimedia Specialist, University Marketing and Communications
- bjjaszcz@mtu.edu
- 906-487-2074
- Administration Building G32

Kaden Staley
- Photography Specialist, University Marketing and Communications
- klstaley@mtu.edu
- 906-487-2330
- Administration Building G34
Links of Interest

"Success is not final, failure is not fatal: It is the courage to continue that counts."
—Winston Churchill
—Winston Churchill
Shanna Reynolds
- Administrative Assistant, University Marketing and Communications
- sereynol@mtu.edu
- 906-487-2354
- Administration Building G20A
Print Services

Allison Carter
- Executive Director of Marketing, University Marketing and Communications
- aagranik@mtu.edu
- 906-487-1888
- Administration Building G24
About Allison
- She helps clients identify and develop marketing strategies and materials to advance the goals of the University.
- She has extensive experience in writing content for recruitment publications and websites, and creating communication plans and dynamic presentations.
- She is a Michigan Tech alumna.
- She enjoys spending time with family, crafting, gardening, and heading to the beach on warm summer days.

David "Archy" Archambeau
- Print Specialist, University Marketing and Communications

Mechelle Normand
- Manager Print and Mail Services, University Marketing and Communications
- mnormand@mtu.edu
- 906-487-3490
- Lakeshore Center 114
Social Media

"You can't always be certain but you can certainly be positive."
Haley Goodreau
- Social Media Manager, University Marketing and Communications
- hgoodrea@mtu.edu
- 906-487-3509
- Administration Building G07
About Haley
- Story admirer and outdoor enthusiast with a knack for getting to the heart of a narrative.
- Specialties: Higher Education, Social Media Management, Creative Direction, Public Relations

Cyndi Perkins
- Senior Content Specialist, University Marketing and Communications
- cmperkin@mtu.edu
- 906-487-3181
- Administration Building G03

Links of Interest
About Cyndi
- The former Daily Mining Gazette journalist and editor hails from Houghton and has written for a variety of international, national and regional publications.
- Specializing in feature writing, she co-creates, writes, and edits content for the University, from webpages and Michigan Tech Magazine stories to social media.
- A novelist active in the Upper Peninsula Authors and Publishers Association, the Authors Guild member looks forward to writing more books—and to camping trips in her RV with husband Scott and Goldendoodle Max.

Jessie Tobias
- Copyeditor, University Marketing and Communications
- jtobias@mtu.edu
- 906-487-2343
- Administration Building G21

About Jessie
- Former newspaper copy editor and proofreader for a major outdoor recreation retailer.
- Hails from Pinconning, Michigan, and has lived in Western Nebraska and Colorado.
- Combination word nerd and bookworm.
- Doting pet parent.
Websites
- Executive Director of Digital Marketing, University Marketing and Communications
- jcvertin@mtu.edu
- 906-487-3635
- Administration Building G33
Links of Interest
Areas of Expertise
- Digital Advertising
- Digital Analytics / Dashboard Reporting
- Conversion Optimization
- Search Engine Optimization (SEO)
- Website Performance Optimization
About Joel
- Manages digital marketing in UMC
- HighEdWeb Association Leadership Academy Program Co-Chair
- Award winning presenter
- Michigan Tech alumnus (BS '09, MBA '13)
- Enjoys running, softball, and being a Dad

"Take it easy, but take it."
—Woody Guthrie
—Woody Guthrie
Bruce Brotherton
- Web Developer/Programmer, University Marketing and Communications
- bbrother@mtu.edu
- 906-487-2081
- Based in Menominee County, MI
Links of Interest
Areas of Expertise
- HTML
- CSS
- JavaScript
- Responsive Design
About Bruce
- He is from Hancock.
- He is responsible for HTML, CSS, JavaScript, and Accessibility implementation on the University's content management system.
- In his free time he reads and plays video games.
- Ask him about the nuances in animated films.

Eric Minaker
- Web Applications Development Manager, University Marketing and Communications
- edminake@mtu.edu
- 906-487-2431
- Administration Building G08

About Eric
- Experienced developer and technical manager, passionate about web performance and accessibility.
- Programming and technical lead for the University's CMS.
- He enjoys board games, camping, and photography in his free time.
- Spends too much time thinking about keyboards.

Heather Powers
- Digital Content Manager, University Marketing and Communications
- hrpowers@mtu.edu
- 906-487-2185
- Administration Building G04

Areas of Expertise
- Web Project Management
- Web Design/Content Strategy
- Digital Analytics
- Web Accessibility
About Heather
- Knowledgeable in web/content strategy, marketing, digital analytics, document accessibility, and web design.
- Provides content management services, project coordination, marketing expertise, and support to digital projects.
- HighEdWeb Association Leadership Academy Sessions Moderator.
- She enjoys quilting, knitting, crafting, gaming, traveling, movies, reading, and spending time with her pets

Megan Ross
- Digital Support Manager, University Marketing and Communications
- mrross@mtu.edu
- 906-487-2840
- Administration Building G05

Links of Interest
Areas of Expertise
- Omni CMS
- Events Calendar
- Training and Documentation
- Customer Support
About Megan
- She is a Michigan Tech alum from Houghton.
- She creates documentation and provides training for the content management system (CMS), blog system, and events calendar.
- She manages help requests.
- She enjoys reading, camping, and spending time with her family.

"Yeah, I can make that work"
Will Schuett
- Digital Project Manager, University Marketing and Communications
- wdschuet@mtu.edu
- 906-487-1936
- Administration Building G06
Areas of Expertise
- Web Project Management
- Web Design/Content Strategy
Specialties
- Provides advice and assistance to Michigan Tech's Undergraduate Admissions webpages.
- Creates, updates, and recommends revisions for several general webpages on mtu.edu.
- He enjoys thinking through situations and trying to figure how things work. If a situation needs resolving, he's happy to use all his life experiences to recommend a practical and proper solution.

Jessie Tobias
- Copyeditor, University Marketing and Communications
- jtobias@mtu.edu
- 906-487-2343
- Administration Building G21

About Jessie
- Former newspaper copy editor and proofreader for a major outdoor recreation retailer.
- Hails from Pinconning, Michigan, and has lived in Western Nebraska and Colorado.
- Combination word nerd and bookworm.
- Doting pet parent.

Desiree Valle
- Web Developer: Accessibility, University Marketing and Communications
- dgvalle@mtu.edu
- 906-487-3058
- Administration Building G10A
Links of Interest
Areas of Expertise
- HTML
- Javascript
- Web Accessibility
- Debugging
About Desiree
- She is from California and learning to add "eh?" to the end of sentences.
- She is responsible for identifying and resolving Accessibility issues in the University's content management system.
- She enjoys finding solutions to Accessibility and Usability issues to make websites more inclusive and usable by everyone.
- She can be found reading, crafting, cooking, or playing with her nieces and nephews whenever she gets the chance.

Austin Walhof
- Web Programmer, University Marketing and Communications
- ajwalhof@mtu.edu
- 906-487-2361
- Administration Building G10B
About Austin
- He is a Michigan Tech alumni from Central Wisconsin.
- He is responsible for writing and maintaining web applications and pages that are consistent with Michigan Tech’s brand.
- In his free time, he can be found tinkering with code, gaming, reading, and watching hockey.