Marketing Flowchart

Year 1

Fall 

BUS 1100 - Introduction to Business

Introduction to planning, organizing, decision-making, leadership and control in a business. Business disciplines of accounting, finance, information systems, management, marketing, and operations are introduced, along with discussions of business ethics and social responsibility.

  • Credits: 3.0
  • Lec-Rec-Lab: (3-0-0)
  • Semesters Offered: Fall, Spring

BUS 2200 - Business Law

Provides an understanding of the legal basis of contracts and their enforcement in the areas of general contracts, contracts of commercial sales and of agency, and commercial paper.

  • Credits: 3.0
  • Lec-Rec-Lab: (3-0-0)
  • Semesters Offered: Fall, Spring

ACC 2000 - Accounting Principles I

Introduction to basic principles, concepts, and theoretical framework of financial accounting with the emphasis on its use by economically rational decision makers. Topics include the decision-making environment and the accounting cycles, processes, and statements.

  • Credits: 3.0
  • Lec-Rec-Lab: (3-0-0)
  • Semesters Offered: Fall, Spring

UN 1015 - Composition

Provides direct instruction in composition. Students examine and interpret communication practices and apply what they learn to their own written, aural, and visual compositions. Class projects ask students to communicate in a variety of modes and to attend to audience, purpose, and context.

  • Credits: 3.0
  • Lec-Rec-Lab: (0-3-0)
  • Semesters Offered: Fall, Spring, Summer
  • Restrictions: Must be enrolled in one of the following Class(es): Freshman

Spring

MA 2720 - Statistical Methods

Introduction to the design and analysis of statistical studies. Topics include methods of data collection, descriptive and graphical methods, probability, statistical inference on means, regression and correlation, and ANOVA.

  • Credits: 4.0
  • Lec-Rec-Lab: (0-4-0)
  • Semesters Offered: Fall, Spring, Summer
  • Restrictions: May not be enrolled in one of the following Major(s): Mathematics
  • Pre-Requisite(s): MA 1020 or MA 1030 or MA 1120 or MA 1032 or MA 1031 or ALEKS Math Placement >= 61 or CEEB Calculus BC >= 2 or CEEB Calculus AB Subscore >= 2 or ACT Mathematics >= 22 or SAT MATH SECTION SCORE-M16 >= 540

EC 2001 - Principles of Economics

An introduction to economics. The microeconomics portion covers consumer choice, the firm, value and price theory, and distribution theory. The macroeconomics portion covers national income analysis, fiscal policy, money and monetary policy, the commercial banking system, and the Federal Reserve System.

  • Credits: 3.0
  • Lec-Rec-Lab: (3-0-0)
  • Semesters Offered: Fall, Spring, Summer
  • Pre-Requisite(s): MA 1020 or MA 1031 or MA 1032 or MA 1120 or MA 1135(C) or MA 1160(C) or MA 1161(C) or MA 1121(C)

ACC 2100 - Accounting Principles II

Emphasizes the role of accounting information within a firm. Topics include budgeting, responsibility accounting, cost allocations, cost behavior, decision models, capital budgeting, and an introduction to product costing in manufacturing and service sector firms.

  • Credits: 3.0
  • Lec-Rec-Lab: (3-0-0)
  • Semesters Offered: Fall, Spring
  • Pre-Requisite(s): ACC 2000

MKT 3000 - Principles of Marketing

Emphasizes decisions made in developing both strategic and tactical marketing plans. Uses computer simulations, experiential learning assignments, and marketing plan development to demonstrate principles of market segmentation, product development, pricing, distribution planning, and promotion.

  • Credits: 3.0
  • Lec-Rec-Lab: (3-0-0)
  • Semesters Offered: Fall, Spring, Summer

UN 1025 - Global Issues

Study of contemporary global issues, their origins, impacts, and solutions through the thematic and comparative exploration of worldview and culture, population, globalization, development, politics and global governance, environment, and sustainability. Emphasis on global literacy and information literacy.

  • Credits: 3.0
  • Lec-Rec-Lab: (3-0-0)
  • Semesters Offered: Fall, Spring, Summer
  • Restrictions: Must be enrolled in one of the following Class(es): Freshman

Year 2

Fall

BUS 2300 - Quantitative Problem Solving

Stresses development of quantitative decision and analysis skills to solve problems with cases, exercises, simulations, and mathematical modeling. Topics include regression analysis, decision analysis, stochastic environments, data sources and errors, utility theory risk preference, linear programming, and simulation analysis.

  • Credits: 3.0
  • Lec-Rec-Lab: (3-0-0)
  • Semesters Offered: Fall, Spring
  • Pre-Requisite(s): BUS 2100 or MA 2710 or MA 2720 or MA 3710 or MA 3720

MKT 3200 - Consumer Behavior & Culture

Introduces students to models, theories, practices, and sociocultural issues pertinent to consumers' decision making and lifestyle choices. Discussions will be based on a variety of disciplines: psychology, sociology, economics, and anthropology.

  • Credits: 3.0
  • Lec-Rec-Lab: (3-0-0)
  • Semesters Offered: Fall
  • Pre-Requisite(s): MKT 3000

MIS 2000 - IS/IT Management

Focuses on the theory and application of the information-systems discipline within an organizational context, and identifies the roles of management, users, and information systems professionals. Covers the use of information systems and implications for decision support to improve business processes, and addresses the ethical, legal, and social issues of IT.

  • Credits: 3.0
  • Lec-Rec-Lab: (0-3-0)
  • Semesters Offered: Fall, Spring, Summer
  • Restrictions: May not be enrolled in one of the following Class(es): Freshman
  • Pre-Requisite(s): BUS 1100 or CS 1121 or CS 1131 or ENG 1101 or (ENG 1001 and ENG 1100) or SAT 1200

FIN 3000 - Principles of Finance

Introduction to the principles of finance. Topics include financial mathematics, the capital investment decision, financial assets valuation, and the risk-return relationship

  • Credits: 3.0
  • Lec-Rec-Lab: (3-0-0)
  • Semesters Offered: Fall, Spring, Summer
  • Pre-Requisite(s): ACC 2000 and (MA 1020 or MA 1030 or MA 1031 or MA 1032 or MA 1120 or MA 1160 or MA 1161 or MA 1121 or MA 2160 or ALEKS Math Placement >= 61 or CEEB Calculus AB >= 2 or CEEB Calculus BC >= 2 or ACT Mathematics >= 22 or SAT MATH SECTION SCORE-M16 >= 540)

Spring

MGT 2000 - Team Dynamics and Decision Making

Develops individual and group problem-solving skills using active, hands-on learning. Emphasizes problem identification and problem solution under conditions of ambiguity and uncertainty. Stresses creativity, interpersonal skills and skill assessment, communication, group process and teamwork, and action planning.

  • Credits: 3.0
  • Lec-Rec-Lab: (0-3-0)
  • Semesters Offered: Fall, Spring
  • Restrictions: May not be enrolled in one of the following Class(es): Freshman

EC 3100 - International Economics

Introduction to international economics, including balance of payments, accounting, foreign exchange markets, international trade theory, barriers to trade, trade and development, regional economic integration, and current U.S. international economic issues.

  • Credits: 3.0
  • Lec-Rec-Lab: (3-0-0)
  • Semesters Offered: Fall, Spring, Summer
  • Pre-Requisite(s): EC 2001 and UN 1015 and (UN 1025 or Modern Language - 3000 level or higher)

MGT 3000 - Organizational Behavior

Covers concepts of human relations and organizational behavior through the study of people's behavior at work. Develop understanding, attitudes, and skills leading to increased personal effectiveness.

  • Credits: 3.0
  • Lec-Rec-Lab: (3-0-0)
  • Semesters Offered: Fall, Spring
  • Restrictions: May not be enrolled in one of the following Class(es): Freshman

MKT 3600 - Marketing Data Analytics

Focuses on data-driven consumer insights for marketing decision-making. Topics include scientific research methodology, survey research, social media data-analysis, multivariate data analysis, information visualization, and report writing and presentations.

  • Credits: 3.0
  • Lec-Rec-Lab: (0-3-0)
  • Semesters Offered: Spring
  • Pre-Requisite(s): (MA 2710 or MA 2720 or MA 3710 or BUS 2100) and MKT 3000

Year 3

Fall

Spring

Year 4

Fall

Spring

Focused Electives

MGT 4600 - Management of Technology and Innovation

Introduces disruptive innovation concepts and provides occasions for their application to timely and relevant cases. Provides an understanding of technology management and innovation processes as they occur inside and outside of organizations.

  • Credits: 3.0
  • Lec-Rec-Lab: (0-3-0)
  • Semesters Offered: Fall, Spring
  • Restrictions: May not be enrolled in one of the following Class(es): Freshman, Sophomore

MIS 3100 - Business Database Management

Emphasizes database principles that are constant across different database software products through concrete examples using a relational database management system. Provides a well-rounded business perspective about developing, utilizing, and managing organizational databases.

  • Credits: 3.0
  • Lec-Rec-Lab: (0-3-0)
  • Semesters Offered: Spring
  • Pre-Requisite(s): MIS 2000(C)

MKT 3400 - Integrated Marketing Communications

Discusses how a variety of marketing communication methods, such as advertising, public relations, sales promotion, point-of-purchase, and direct marketing are developed, implemented, and evaluated in an integrative manner.

  • Credits: 3.0
  • Lec-Rec-Lab: (0-3-0)
  • Semesters Offered: Fall
  • Pre-Requisite(s): BA 3800 or MKT 3000

MKT 4100 - Sales and Sales Technology

Focuses on sales force management and experience. Topics include the buying-selling process, sales data analysis, cutting-edge sales technologies, sales simulation and forecasting, negotiation, and sales strategies and tactics.

  • Credits: 3.0
  • Lec-Rec-Lab: (0-3-0)
  • Semesters Offered: Fall - Offered alternate years beginning with the 2018-2019 academic year
  • Pre-Requisite(s): MKT 3000

MKT 4200 - B2B Marketing in a Digital Age

Emphasis is on B2B (Business to Business) marketing strategy. Topics include business marketing programs, buying center management, product offering using 3D printer, B2B case study, market trend analysis, and inter-firm relationship strategies.

  • Credits: 3.0
  • Lec-Rec-Lab: (0-3-0)
  • Semesters Offered: Spring
  • Pre-Requisite(s): MKT 3000

MKT 4500 - Digital Media Marketing

Introduces fundamentals of social media and e-commerce. Discussion also include search engine optimization, user-generated content, mobile applications, content strategies, social media campaigns, new media strategies, and future trends in digital marketing.

  • Credits: 3.0
  • Lec-Rec-Lab: (0-3-0)
  • Semesters Offered: Spring
  • Pre-Requisite(s): MKT 3000

MKT 4990 - Special Topics in Marketing

Examines current issues in marketing. Topics are selected based on the interest to faculty and students

  • Credits: variable to 3.0; Repeatable to a Max of 6
  • Semesters Offered: On Demand
  • Restrictions: Permission of instructor required
  • Pre-Requisite(s): MKT 3000

OSM 4300 - Project Management

The various stages in a project life cycle will be covered and include initiation, planning, execution, and closeout. Basic tools such as the Project Charter, Network Diagrams Gantt, and budgeting will be covered. Basics of MS Project are included.

  • Credits: 3.0
  • Lec-Rec-Lab: (3-0-0)
  • Semesters Offered: Fall, Spring, Summer
  • Restrictions: May not be enrolled in one of the following Class(es): Freshman, Sophomore
  • Pre-Requisite(s): BUS 2100 or CEE 3710 or MA 2720 or MA 3710 or EE 3180 or BE 2110 or MA 2710

Additional Electives

ACC 3500 - Managerial/Cost Accounting I

The primary emphasis is on traditional and contemporary product costing techniques, cost allocation practices, and basic cost-management issues. Topics include process costing, standard costing, activity-based costing, backflush costing, cost allocation issues, balanced scorecard, strategic profitability analysis, and the role of accounting in contemporary management practices.

  • Credits: 3.0
  • Lec-Rec-Lab: (0-3-0)
  • Semesters Offered: Spring
  • Pre-Requisite(s): ACC 2100

BUS 3900 - Business Internship

A practical approach to business problem solving. Requires a report on work activity upon completion of the internship.

  • Credits: variable to 4.0; Repeatable to a Max of 4
  • Semesters Offered: Fall, Spring, Summer
  • Restrictions: Permission of instructor required; Must be enrolled in one of the following College(s): College of Business

BUS 4991 - Business Development Experience I

Provides students with hands-on entrepreneurial learning experience by placing them in close proximity of real-world entrepreneurs and innovators. Students ascertain commercial viabilities of intellectual property, senior design or enterprise projects, independent new ventures or early stage business incubators.

  • Credits: 3.0
  • Lec-Rec-Lab: (0-3-0)
  • Semesters Offered: Fall
  • Restrictions: Must be enrolled in one of the following Class(es): Senior
  • Pre-Requisite(s): BUS 1100 and BUS 2300 and ACC 2000 and ACC 2100 and BUS 2200 and MGT 2000 and MIS 2000 and FIN 3000 and OSM 3000 and MGT 3000 or MKT 3000

BUS 4992 - Business Development Experience II

Completion and presentation of the business plan and recommendations on the commercial viability of intellectual properties, senior design or enterprise projects, independent new ventures, or early stage incubators.

  • Credits: 3.0
  • Lec-Rec-Lab: (0-3-0)
  • Semesters Offered: Spring
  • Restrictions: Must be enrolled in one of the following Class(es): Senior
  • Pre-Requisite(s): BUS 4991

EC 3300 - Industrial Organization

Economic analysis of market power and industry structure. Topics include the goals of public policy toward business, antitrust policy, economic regulation, public enterprise, and social regulation of health, safety, and the environment.

  • Credits: 3.0
  • Lec-Rec-Lab: (3-0-0)
  • Semesters Offered: Fall
  • Pre-Requisite(s): EC 2001 and UN 1015 and (UN 1025 or Modern Language - 3000 level or higher)

EC 4200 - Econometrics

Introduces techniques and procedures to estimate and test economic and financial relationships developed in business, economics, social and physical sciences.

  • Credits: 3.0
  • Lec-Rec-Lab: (0-3-0)
  • Semesters Offered: Fall
  • Pre-Requisite(s): (EC 2001 or EC 3002 or EC 3003) and (BUS 2100 or MA 2710 or MA 2720 or MA 3710) and (MA 1135 or MA 1160 or MA 1161 or MA 1121)

FIN 4000 - Investment Analysis

Overview of financial products. Operations of the stock market, bond market, and other financial markets. Focus on portfolio theory and basic stock and bond valuation techniques.

  • Credits: 3.0
  • Lec-Rec-Lab: (0-3-0)
  • Semesters Offered: Spring
  • Pre-Requisite(s): EC 3400 or FIN 3000 and (MA 2710 or MA 2720 or MA 3710)

MGT 3100 - Leadership Development

Assesses students' current knowledge, abilities and values relevant to leadership and guides students in developing and implementing plans for new leadership abilities.

  • Credits: 3.0
  • Lec-Rec-Lab: (0-3-0)
  • Semesters Offered: Fall
  • Restrictions: May not be enrolled in one of the following Class(es): Freshman

MGT 3800 - Entrepreneurship

Covers management issues associated with establishing a successful new enterprise as a small businesses or part of an existing firm. Emphasizes learning through creation of a business plan as well as case studies that develop an understanding of opportunity recognition, entrepreneurial teams, reward systems, financing alternatives, family ventures, ethical and legal contractual considerations, and resource needs.

  • Credits: 3.0
  • Lec-Rec-Lab: (0-3-0)
  • Semesters Offered: Fall
  • Restrictions: May not be enrolled in one of the following Class(es): Freshman, Sophomore

OSM 3150 - Introduction to Supply Chain Management

An introduction to supply chain management to gain a perspective on integration and coordination issues. Topics include strategy, network design, facility design, sourcing, logistics, forecasting, inventory, relationship management, and global and sustainable supply chain management.

  • Credits: 3.0
  • Lec-Rec-Lab: (3-0-0)
  • Semesters Offered: Fall
  • Restrictions: May not be enrolled in one of the following Class(es): Freshman, Sophomore
  • Pre-Requisite(s): OSM 3000(C)

ENT 1960 - Enterprise Orientation-Spring

An orientation for students to their specific enterprise. Covers enterprise specific topics but should also include organizational structure; past, present and future projects and their results.

  • Credits: 1.0
  • Lec-Rec-Lab: (0-0-3)
  • Semesters Offered: Fall, Spring, Summer
  • Restrictions: Permission of instructor required

ENT 2950 - Enterprise Project Work I

Interdisciplinary teams work as part of an enterprise to address real-world design projects or problems. Second-year students are responsible for achieving some prescribed objectives, as defined by their Enterprise team.

  • Credits: 1.0
  • Lec-Rec-Lab: (0-0-3)
  • Semesters Offered: Fall, Spring, Summer
  • Restrictions: May not be enrolled in one of the following Class(es): Freshman

ENT 2960 - Enterprise Project Work II

Interdisciplinary teams work as part of an enterprise to address real-world design projects or problems. Second- year students are responsible for achieving some prescribed objectives, as defined by their Enterprise team.

  • Credits: 1.0
  • Lec-Rec-Lab: (0-0-3)
  • Semesters Offered: Fall, Spring, Summer
  • Restrictions: May not be enrolled in one of the following Class(es): Freshman

ENT 3950 - Enterprise Project Work III

Interdisciplinary teams work as part of an enterprise to address real-world design projects or problems. Third-year students will practice designing approaches to solve problems and develop procedures to achieve specified project objectives.

  • Credits: 1.0
  • Lec-Rec-Lab: (0-0-3)
  • Semesters Offered: Fall, Spring, Summer
  • Restrictions: Must be enrolled in one of the following Class(es): Junior, Senior

ENT 3960 - Enterprise Project Work IV

Interdisciplinary teams work as part of an enterprise to address real-world design projects or problems. Third-year students practice designing approaches to solve problems and develop procedures to achieve specified project objectives.

  • Credits: 1.0
  • Lec-Rec-Lab: (0-0-3)
  • Semesters Offered: Fall, Spring, Summer
  • Restrictions: Must be enrolled in one of the following Class(es): Junior, Senior

ENT 4900 - Senior Enterprise Project Work V Non-Capstone

Interdisciplinary teams work as part of an enterprise to address real-world projects or problems of significance to industry, government and communities. Fourth-year students gain experience in defining project objectives and planning strategies to achieve these objectives, and leading teams to accomplish project goals. This course is for students who are not participating in Enterprise to fulfill their capstone requirements.

  • Credits: 2.0
  • Lec-Rec-Lab: (0-0-6)
  • Semesters Offered: Fall, Spring, Summer
  • Restrictions: May not be enrolled in one of the following College(s): College of Engineering; Must be enrolled in one of the following Class(es): Senior

ENT 4910 - Senior Enterprise Project Work VI Non-Capstone

Interdisciplinary teams work as part of an enterprise to address real-world projects or problems of significance to industry, government and communities. Fourth-year students gain experience in defining project objectives and planning strategies to achieve these objectives, and leading teams to accomplish project goals. This course is for students who are not participating in Enterprise to fulfill their capstone requirements.

  • Credits: 2.0
  • Lec-Rec-Lab: (0-0-6)
  • Semesters Offered: Fall, Spring, Summer
  • Restrictions: May not be enrolled in one of the following College(s): College of Engineering; Must be enrolled in one of the following Class(es): Senior

ENT 4961 - Enterprise Project Work VII

Course intended for students who have completed all project courses in Enterprise and who wish to continue with the program through graduation.

  • Credits: 1.0; Repeatable to a Max of 2
  • Lec-Rec-Lab: (0-0-3)
  • Semesters Offered: Fall, Spring, Summer
  • Restrictions: Permission of instructor required; Must be enrolled in one of the following Class(es): Senior
  • Pre-Requisite(s): ENT 3950 and ENT 3960 and (ENT 4950 and ENT 4960) or (ENT 4900 and ENT 4910)

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