Junhong Min

Junhong Min


  • Associate Professor of Marketing, College of Business
  • Richard and Joyce Ten Haken Faculty Fellow in Business
  • PhD in Marketing, State University of New York at Binghamton
  • MMR in Marketing Research, Southern Illinois University at Edwardsville


Junhong (Jun) Min earned his PhD in marketing from the State University of New York at Binghamton as well as Master of Marketing Research from the Southern Illinois University at Edwardsville. Prior to entering the Binghamton PhD program, Dr. Min was a senior research executive at Nielsen in New York. In his early career in marketing research industry, he also worked for Maritz Marketing Research in Missouri. Dr. Min continues to serve as a marketing consultant and provide marketing strategy and training to small and global firms, governments, and institutions. He brings this practical background to both his research and teaching efforts.

Research Focus

Dr. Min's research focuses on relationship memory in business-to-business marketing channel relationship (e.g., supplier-manufacturer relationship, manufacturer-reseller relationship, and service agency-buyer relationship). His projects empirically test the effectiveness of relationship memory in business market management (e.g., the supplier selection decision, the opportunism, the industrial purchasing relationship, the new product performance and innovation, the negotiation strategies, the salesforce control system, and the joint action in technology-intensive market).

Many global consumer packaged goods companies greatly need new marketing theories and research methods that are beyond simply discovering the insights from consumer research. With this backdrop, an important trend in marketing research is the experimental marketing research that products and services are tested and evaluated within more realistic environment where our customers really deal with. Dr. Min's research has attempted to support the recent trend and been published and presented in national as well as international journals and conferences: Journal of Behavioral Decision Making, Innovative Marketing Journal, Society of Marketing Advances, Advances in Consumer Research, Academy of Marketing Science, MBAA International Conference, Association of Collegiate Marketing Educators, Decision Science Institute, and European Advances in Consumer Research.

Teaching Interests

  • Marketing Principles and Management
  • Marketing Data Analytics
  • Personal Selling and Sales Technology
  • B2B Digital Marketing
  • Social Media Marketing

Links of Interest

Marketing Lab

Research Interests

  • Relationship Governance Value Analysis
  • Unstructured Data Analysis
  • Brand strategy and Consumer's digital experiences
  • Behavioral Economics