Junhong Min

Junhong Min


  • Associate Professor of Marketing, College of Business
  • Richard and Joyce Ten Haken Faculty Fellow in Business
  • PhD in Marketing, State University of New York at Binghamton
  • MMR in Marketing Research, Southern Illinois University at Edwardsville


Dr. Min earned his Ph.D. in Marketing from the State University of New York at Binghamton as well as Master of Marketing Research (MMR) from the Southern Illinois University at Edwardsville. Prior to entering the Binghamton Ph.D. program Dr. Min was a senior research executive at Nielsen, NY. In his early career in marketing research industry, he also worked for Maritz Marketing Research, MO. Dr. Min continues to serve as a marketing consultant and provide the marketing strategy and the marketing training with small and global firms, governments, and institutions. He brings this practical background to both his research and teaching efforts.

Research Focus

My research focuses on the relationship memory in business-to-business marketing channel relationship (e.g., supplier-manufacturer relationship, manufacturer-reseller relationship, and service agency- buyer relationship). My research projects continue to empirically test the effectiveness of relationship memory in business market management (e.g., the supplier selection decision, the opportunism, the industrial purchasing relationship, the new product performance and innovation, the negotiation strategies, the salesforce control system, and the joint action in technology-intensive market).  

Many global consumer packaged goods (CPG) companies greatly need new marketing theories and research methods that are beyond simply discovering the insights from consumer research. With this backdrop, an important trend in marketing research is the experimental marketing research that products and services are tested and evaluated within more realistic environment where our customers really deal with. My research has attempted to support the recent trend and been published and presented in nationally as well as internationally recognized journals and conferences involving Journal of Behavioral Decision Making, Innovative Marketing Journal, Society of Marketing Advances, Advances in Consumer Research, Academy of Marketing Science, MBAA International Conference, Association of Collegiate Marketing Educators, Decision Science Institute, and European Advances in Consumer Research.

Teaching Interests

  • Marketing Principles and Management
  • Marketing Data Analytics
  • Personal Selling and Sales Technology
  • B2B Digital Marketing
  • Social Media Marketing

Links of Interest

Marketing Lab

Research Interests

  • Relationship Governance Value Analysis
  • Unstructured Data Analysis
  • Brand strategy and Consumer's digital experiences
  • Behavioral Economics