University Marketing and Communications

Web Team

Joel Vertin
"Just Go with It!"

Joel C. Vertin

  • Director of Digital Services, University Marketing and Communications


Digital Analytics
Web Accessibility
Change Management
Search Engine Optimization (SEO)

About Joel

  • Leading a digital marketing revolution at Michigan Tech
  • Manages UMC's studio and web teams
  • Manages the Digital Marketers Group
  • Passionate about web accessibility
  • Serves on the HighEdWeb Association Membership Committee
  • Presenter at HighEdWeb and Higher Ed Experts conferences
  • Is a Michigan Tech alumnus (BS '09, MBA '13) from Calumet
  • Enjoys golfing, running, softball, nordic skiing, and being a Dad
Bruce Brotherton

Bruce Brotherton

  • Web Developer/Programmer, University Marketing and Communications


Responsive Design

About Bruce

  • He is from Hancock.
  • He is responsible for HTML, CSS, JavaScript, and Accessibility implementation on the University's content management system.
  • In his free time he reads and plays video games.
  • Ask him about the nuances in animated films.
Andrew Grohowski

Andrew Grohowski

  • Digital Services Marketing Manager, University Marketing and Communications


Digital Analytics
Digital Advertising
Search Engine Optimization (SEO)
User Experience
Marketing Research

About Andrew

  • He is a Michigan Tech alum.
  • He assists in project management, analytics, and digital advertising.
  • His passions are curling, sailing, and getting lost on hikes.
Alexander Hughes

Alexander Hughes

  • Digital Services Technical Manager, University Marketing and Communications

About Alexander

  • He is a Michigan Tech Alumnus from Hancock.
  • He is the programming and technical lead for the University’s content management system (CMS).
  • He is an avid golfer, enjoys curling, watches many many movies, and would like to visit Finland someday.
Heather Powers

Heather Powers

  • Digital Services Project Manager, University Marketing and Communications


Web Project Management
Web Design/Content Strategy
Digital Analytics
Web Accessibility

About Heather

  • Represents the Graduate School and Vice President for Research Office regarding web strategy, marketing, and design.
  • Provides content management services, project coordination, marketing expertise, and support to Digital Services web projects.
  • She enjoys quilting, knitting, gaming, hiking, movies, reading, and spending time with her pets.
Megan Ross

Megan Ross

  • Digital Services Coordinator, University Marketing and Communications


OU Campus
Events Calendar
Training and Documentation
Customer Service
Studio Scheduling

About Megan

  • She is a Michigan Tech alum from Houghton.
  • She creates documentation and provides training for the content management system (CMS), blog system, and events calendar.
  • She manages help requests and oversees the student team.
  • She enjoys reading, camping, and spending time with her family.
Jessie Tobias

Jessie Tobias

  • Copy Editor

About Jessie

  • She has been a word nerd all her life.
  • She has copy edited for a family of county newspapers in the Lower Peninsula, and has proofread for a major outdoor recreation retailer.
  • She is a native Michigander and has lived in Western Nebraska and Colorado.
  • She enjoys being outside, petting her dogs, and hiking with her family. 
Desiree Valle

Desiree Valle

  • Web Developer: Accessibility, University Marketing and Communications


Web Accessibility

About Desiree

  • She is from California and learning to add "eh?" to the end of sentences.
  • She is responsible for identifying and resolving Accessibility issues in the University's content management system.
  • She enjoys finding solutions to Accessibility and Usability issues to make websites more inclusive and usable by everyone.
  • She can be found reading, crafting, cooking, or playing with her nieces and nephews whenever she gets the chance.