Michigan Tech's 12,000 webpages serve as the front door to our University. Copy, photography, video, and social media—along with a cohesive brand and editorial guidelines—mesh together to bring our stories to life.
Twenty million visits equal 960,000 hours spent on University webpages each year. Add in a blog and events calendar systems and you have many opportunities to share Michigan Tech's story. How our technologies look, perform, and function translates to better visibility and reach for the entire campus community.
Each project is unique. We learn your goals and pain points. Incorporate industry standards and trends. Supplement with benchmarking and user testing. Borrow the best parts and create new solutions to fill in the gaps. Embrace user experience and accessibility. The final product is one that serves both you and your audiences.
Digital Marketing Strategies
Campus Self-Help Resources