Business Cards
A business card is often the first branded item someone receives from Michigan Tech—make it count. Use the official templates to ensure consistent logos, fonts, and layout. Custom designs are not permitted.
To place a business card order, email umc@mtu.edu or use Print Services' online storefront.
To place a business card order, use Print Services' online storefront.
Letterhead
Letterhead reflects the professionalism of the University. Whether printed or digital, it must follow brand guidelines exactly. Avoid custom fonts, colors, or logos—consistency builds credibility.
To order department letterhead, contact umc@mtu.edu.
Magazines
Feature stories. Faculty wins. Student voices. Our magazines showcase the depth and energy of Michigan Tech through bold visuals and strong storytelling.
Viewbooks
Designed to inspire. Our viewbooks help prospective students picture themselves here—where learning is hands-on and futures are built.
Directories
Clear, organized, and easy to navigate. Our directories keep information accessible while reflecting the prestige of the departments they represent.
Custom Cards
Whether it's a big announcement or a small thank-you, our custom cards are thoughtful, polished, and unmistakably Michigan Tech.
Events
From large-scale celebrations to first-day welcomes, UMC helps bring Michigan Tech events to life with materials that are clear, engaging, and on brand. We support everything from Open House to Orientation and more—ensuring every piece reflects the Husky Spirit and excellence of the University.
Direct Mail
Whether it's a postcard or a self-mailed magazine, direct mail remains a powerful tool to connect with our audiences. UMC provides full support—from concept and design to production and mailing—delivering pieces that stand out and stay true to Michigan Tech's brand.
Pop-up Banners
Portable presence. Pop-up banners bring Michigan Tech to life at events and in hallways—grabbing attention and sparking conversation. We recommend keeping them simple with minimal text, and pairing them with a viewbook.
Social Media
Social media has become an important part of the way we work and engage with the Michigan Tech community and audiences around the world. UMC supports the use of social media to share news, engage in conversations, and further Tech's strategic goals. Departments, colleges, and other campus units and initiatives are encouraged to evaluate which, if any, social media channels are appropriate for supporting their overall communications goals.
For University-wide guidelines and policies, please refer to the Michigan Tech Social Media Policy and Guidelines documents. All Official Social Media Accounts (OSA) are required to follow the social media policy and guidelines.
If you are planning to create a social media account, please contact UMC's social media manager by emailing social@mtu.edu.
Social Media Resources
UMC has properly sized profile image templates available upon request for official social media accounts (OSA). We also have other templates and design elements available for use on the MTU Social Media assets page.
Other helpful tools for managing social media include:
- PhotoShelter—Michigan Tech's photo database
- LastPass—Password manager available for free to anyone with a Michigan Tech email
- MTU Social Media Admins Google Group—All OSAs are included as members
- Social media scheduling tools such as Hootsuite, Later, or Loomly
- MTU Social Media Blog
- Canva—Graphic design tool
You can view our social media website for more information on how to stay on brand and aligned with University messaging when using social media.
Swag
T-shirts. Stickers. Koozies. Pens. Swag should reflect Michigan Tech pride—and follow Michigan Tech's brand. All swag and apparel must use the correct Michigan Tech logos, fonts, and colors—no exceptions. These items represent the University and must follow brand standards. All designs must be approved by UMC and ordered through a licensed vendor. Swag done right builds brand recognition. Swag done wrong hurts it.
All swag needs to be ordered through a licensed vendor and approved by University Marketing and Communications.
Vehicle Wraps
Branded vehicles are mobile billboards for Michigan Tech. Using the correct version of our logo ensures visibility, legibility, and consistency—no matter the vehicle's color.
Our Full Name Horizontal logo can be used in the following ways:
- Dark neutrals (black, gray): MTU Yellow logo
- Light neutrals (white, silver): Two-color logo
- Dark colors (green, red, etc.): White logo
- Light colors (blue, yellow, etc.): Black logo
UMC also supports shuttle and bus wrap designs on campus.
Presentation Decks
From the boardroom to the classroom, every slide tells a story about Michigan Tech. Use approved templates to keep colors, fonts, and logos consistent. Keep content focused, visuals strong, and language clear. Speak directly, avoid jargon, and always put people at the center of the story.
Digital Advertising
Our digital ads are built to stand out and perform. Every campaign is shaped by strategy, tracked in real time, and optimized using performance data. We monitor requests for information (RFIs), analyze engagement, and use those insights to make informed design and targeting decisions. With clear goals in place, we're not just reaching audiences—we're connecting with them in smarter, more effective ways.
Print Advertising
Bold headlines. Smart visuals. Print ads that reflect who we are and where we're going, with messaging that makes readers look twice.
