To protect Michigan Technological University’s intellectual property, and to align with the visual identity standards of the University, registered student organizations and clubs (RSOs) must follow the guidelines outlined here when University logos are utilized.
RSOs are not required to use University logos on their publications, clothing, or other items. University logos may be utilized on items that solely identify an RSO and its affiliation with Michigan Tech, such as shirts and recruitment posters that do not contain additional messaging. Michigan Tech logos are not permitted to be included on posters or other items with messaging, consistent with the University's commitment to neutrality and the Chicago Principles, due to the potential for confusion as to whether the University is endorsing the substance of the RSO's message.
Use this information in conjunction with the Michigan Tech Brand Guide. All guidelines in relation to the Michigan Tech brand still apply.
Visual Identity
Brand Colors, Logo, and Font
Colors
MTU Yellow
CMYK: 0/18/100/0 (print use)
RGB: 255/206/0 (web use)
HEX: #ffcd00 (web use)
MTU Black
CMYK: 0/0/0/100 (print use)
RGB: 0/0/0 (web use)
HEX: #000000 (web use)
Logos
Font
Avenir Next LT Pro is MTU’s brand font. The font family includes:
Logo System
Logo Usage
Can
- Use Michigan Tech yellow and black
- Only use “Michigan Tech” when preceded by “at” (e.g., Checkers Club at Michigan Tech)
- Co-brand promotions by using the University logo alongside your club logo
- Use the “Michigan Tech” or “Michigan Technological University” logos
Cannot
- Use Michigan Tech, Michigan Technological University, or MTU before name (e.g., Michigan Tech Checkers Club, Michigan Technological University Checkers Club, MTU Checkers Club)
Compliant Logo
Non-compliant Logo
Compliant Design
Non-compliant Design
Athletics Logo Usage
Logos
Can
- Use Michigan Tech yellow and black
- Only use “Michigan Tech” when preceded by “at” (e.g., Dirt Bike Club at Michigan Tech)
- Co-brand promotions by using the Athletics logo alongside your club logo
- Use the “Michigan Tech” Athletics logo or the stand-alone Athletics icon
Cannot
- Use Michigan Tech, Michigan Technological University or MTU before name (e.g., Michigan Tech Dirt Bike Club, Michigan Technological University Dirt Bike Club, MTU Dirt Bike Club)
Compliant Logo
Non-compliant Logo
Compliant Design
Non-compliant Design
Additional Resources
For questions or additional assistance, please contact:
Student Leadership and Involvement
Registered Student Organizations (RSO)
906-487-1963
rso@mtu.edu
Memorial Union Building 112
University Marketing and Communications
906-487-2354
umc@mtu.edu
Administration Building G20