To protect Michigan Technological University’s intellectual property, and to align with the visual identity standards of the University, registered student organizations and clubs (RSOs) must follow the guidelines outlined here when University logos are utilized.
- RSOs are not required to use University logos on their publications, clothing, or other items.
- University logos may be utilized on items that solely identify an RSO and its affiliation with Michigan Tech, such as shirts and recruitment posters that do not contain additional messaging.
- Michigan Tech logos are not permitted to be included on posters or other items with messaging, consistent with the University's commitment to neutrality and the Chicago Principles, due to the potential for confusion as to whether the University is endorsing the substance of the RSO's message.
Use this information in conjunction with the Michigan Tech Brand Guide. All guidelines in relation to the Michigan Tech brand still apply.
Visual Identity
Brand Colors
RSOs who choose to use yellow or black in logo and/or promotional designs must adhere to the University brand colors.
MTU Yellow
CMYK: 0/18/100/0 (print use)
RGB: 255/206/0 (web use)
HEX: #ffcd00 (web use)
MTU Black
CMYK: 0/0/0/100 (print use)
RGB: 0/0/0 (web use)
HEX: #000000 (web use)
Font
Avenir Next LT Pro is MTU’s brand font for body copy and headlines. It is not required that RSOs use the University font.
Institutional Logos
Logo System
RSO Logo Design and Usage
Can
- Use Michigan Tech yellow and black
- Only use “Michigan Tech” when preceded by “at” (e.g., Checkers Club at Michigan Tech)
- Co-brand promotions by using the University logo alongside your club logo
- Use the “Michigan Tech” or “Michigan Technological University” logos
Cannot
- Use Michigan Tech, Michigan Technological University, or MTU before name (e.g., Michigan Tech Checkers Club, Michigan Technological University Checkers Club, MTU Checkers Club)
- Use elements of the institutional logo or alter the institutional logo in any way, including changing the colors; removing, adding, or altering design elements; stretching; or shrinking the logo
Compliant Logo
Non-compliant Logo
Compliant Design
Non-compliant Design
Unacceptable Applications
Do not re-create the Michigan Tech logo, change the logo's color, stretch the type, alter or move elements of the logo, or add or subtract design elements. Use only official logos prepared by and available from University Marketing and Communications.
Do not warp or stretch the logo.
Do not use another color within the logo.
Do not make the logo transparent.
Do not use a web logo for print.
Do not move elements of the logo.
Do not rotate or tilt the logo.
Do not change the logo to an off-brand color.
Do not mix the one-color logo options.
Athletics Logo and Huskies Usage
RSOs that represent a sport that is recognized as an NCAA college sport or emerging sport and are included in the club sports, competitive sports, or sports and recreation categories may use Michigan Tech's athletic logo and/or Huskies script marks in their logo design. Previous athletic logos can not be used.
RSOs may include the name Huskies in their club name or logo provided the text is not represented as the athletic script mark (unless the RSO meets the guidelines listed above).
Athletic Logos
Can
- Use Michigan Tech yellow and black
- Only use “Michigan Tech” when preceded by “at” (e.g., Dirt Bike Club at Michigan Tech)
- Co-brand promotions by using the Athletics logo alongside your club logo
- Use the “Michigan Tech” Athletics logo, stand-alone Athletics icon, or "Huskies" script mark only if the RSO falls into the club sports, competitive sports, or sports and recreation category and represents a sport recognized as an NCAA college sport or emerging sport
Cannot
- Use Michigan Tech, Michigan Technological University or MTU before name (e.g., Michigan Tech Dirt Bike Club, Michigan Technological University Dirt Bike Club, MTU Dirt Bike Club)
- Use elements of the athletics logos or alter the athletics logos in any way, including changing the colors; removing, adding, or altering design elements; stretching, or shrinking the logo
Compliant Logo
Non-compliant Logo
Compliant Design
Non-compliant Design
University Seal
The University seal is used for formal and official documents, such as diplomas and communications from the president. The design can not be altered in any way. The seal, or a design simlar to the seal, is not for use by RSOs.
Additional Resources
For questions or additional assistance, please contact:
Student Leadership and Involvement
Registered Student Organizations (RSO)
906-487-1963
rso@mtu.edu
Memorial Union Building 112
University Marketing and Communications
906-487-2354
umc@mtu.edu
Administration Building G20