You're planning an event, and you want people to show up. We get it and are here to help. The first question: is your event targeting an external audience like alumni, research partners, or prospective students?
If the answer is yes, you’ll want to first add the event to the Michigan Tech Events Calendar, then contact Director of Communications and Public Relations Stefanie Sidortsova. She and her News Staff will want to know who, what, when, where, and how, and any additional information you can provide, as long as two or more weeks out. Depending on how your event fits UMC directives and strategy, we may partner with you to create a news or Unscripted story, media alert, Tech Today post, social media post, and/or other media.
If your event is internal, meaning you’re reaching on-campus students, staff, and faculty, please add your event to our Events Calendar and submit your event to our campus newsletter, Tech Today, via our submission form. If the event is only for students, Tech Today will not publish it, as the newsletter targets faculty and staff.
Here are additional promotion ideas and tactics your area can try. Remember to ramp efforts up about two weeks prior to the event. And don’t forget to track how promotion efforts pay off.
- Blog post
- Departmental website updates
- Electronic display system (email@example.com)
- Email blast
- Facebook event page
- Paid, targeted social media ads
- Short video
- Social media posts
- Student News Brief
- Event ambassadors
- Table tents