Administration Team

  • Associate Vice President for University Marketing and Communications
Allison Carter

Allison Carter

  • Executive Director of Marketing, University Marketing and Communications

About Allison

  • She helps clients identify and develop marketing strategies and materials to advance the goals of the University.
  • She has extensive experience in writing content for recruitment publications and websites, and creating communication plans and dynamic presentations.
  • She is a Michigan Tech alumna.
  • She enjoys spending time with family, crafting, gardening, and heading to the beach on warm summer days.
Joel Vertin
"Just Go with It!"
  • Executive Director of Digital Marketing, University Marketing and Communications

Areas of Expertise

  • Digital Advertising
  • Digital Analytics / Dashboard Reporting
  • Conversion Optimization
  • Search Engine Optimization (SEO)
  • Website Performance Optimization

About Joel

  • Manages digital marketing in UMC
  • HighEdWeb Association Leadership Academy Program Co-Chair
  • Award winning presenter
  • Michigan Tech alumnus (BS '09, MBA '13)
  • Enjoys running, softball, and being a Dad
Rick White

Rick White

  • Director of Strategic Communications, University Marketing and Communications

About Rick

  • Rick leads the UMC communications team in projects ranging from media relations to editing MTU News and Tech Magazine.
  • He enjoys cooking, gardening, traveling, and exploring the Keweenaw Peninsula.
Mechelle Normand

Mechelle Normand

  • Manager Print and Mail Services, University Marketing and Communications