Downloads and Resources
The Michigan Tech Brand Guide produced by University Marketing and Communications outlines the visual identity and messaging components of our brand. In it you’ll learn more about our brand promises and essence, and tactics to best tell Michigan Tech stories.
This is where you will also find logo, font, and color guidelines and how to execute the Michigan Technological University look in print, digital, and environmental arenas. By following the Guide, you help establish brand equity for the entire University.
Please email firstname.lastname@example.org with questions regarding our brand or brand guide.
In 1885 Michigan Mining School began to train mining engineers in Upper Michigan's Copper Country. From our beginnings, we have grown into Michigan Technological University—a leading public research university and key educational partner. Our media kit provides information about our history, University, campus, and community.
The Michigan Tech Editorial Guide is the framework for all written marketing produced by Michigan Technological University and the campus community. The Guide reflects aspects of the Associated Press Stylebook and portions of The Chicago Manual of Style to create our own unique editorial style.
Following the Guide is an essential part of Michigan Technological University brand integrity. Please email Scott Balyo, editorial director, with questions.
University Marketing and Communications produces the Social Media Field Guide annually to serve as best practices, strategies, and policies for our more than 80 University-affiliated social media accounts.
If your department, group, or area is interested in launching a social media account, please review the Field Guide and email email@example.com to get started.
Michigan Technological University encourages and invites student organizations to include the University logo on posters/fliers/apparel/etc. that they create. Because it is important that the University be represented consistently whenever and wherever our name appears, a Student Organization Logo Guide has been created for student organizations to follow.