Michigan Tech: University Marketing and Communications

University Marketing and Communications
G16 Administration Building
1400 Townsend Drive
Houghton, MI 49931-2338
Bonnie Gorman, executive director
Linda Watson , administrative aide

Mission and Guiding Principles

Mission
University Marketing and Communications shapes and elevates the perceptions of Michigan Technological University through the creative use of all media. We are the stewards of the University’s image and reputation.

Guiding Principles
In all our endeavors on behalf of Michigan Tech, we are guided by the following principles and goals:

To promote the Michigan Tech brand through the consistent presentation of key messages and marketing initiatives.
To understand audience and purpose.
To strive for efficiency while offering high-quality products and services.
To provide outstanding customer service, demonstrating tact and professionalism.
To demonstrate an understanding of all University endeavors and to search for, discover, and promote the stories of faculty, staff, alumni, friends, and students.
To seek opportunities for professional development and explore the application of new technologies.
To build strong relationships through collaboration, courtesy, honesty, and respect for colleagues, clients, and audiences.