University Marketing and Communications (UMC) is a team of strategy-first brand champions. We communicate Michigan Tech voices, opportunities, and experiences to the entire world. Academic departments, divisions, institutes, and organizations collaborate with UMC to promote undergraduate and graduate student enrollment, cultivate alumni affinity and support, and position our faculty researchers as leading scholars.

"University Marketing and Communications is a great collaborative partner—from idea generation, to design and development. Michigan Tech Admissions is proud to partner with UMC on recruitment projects."

Allison Carter, Director of Admissions

copies of Michigan Tech Magazine and Research shared with alumni, friends, and colleagues each year




Tech Today

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20 hours ago - What's better than a holographic keyboard? A real one, apparently. Text entry in virtual reality spaces needs both visual and tactile feedback, so computer scientist James Walker designed an experiment using a physical keyboard, a light-up keyboard seen through an OculusRift, and a tried-and-true autocorrect algorithm. . . . . #VR #CHI17 #CompSci #science #research #OculusRift #autocorrectsuccess #qwerty
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Friday - 'Tis the season for tick checks. This 35-micron-long hair on the leg of a dog tick (Dermacentor variabilis) is a spike-like feature that helps it find, grasp, and climb onto hosts. Ticks may not fly—or even jump that far—but they do what's called "questing," and by waving their third and fourth legs like they're at a rock concert, they're better able to hitch a ride. However, ticks are fickle about humidity and temperature, and will hide under leaf litter to stay damp. To keep ticks off your own legs, keep them covered on hikes and check for hitchhikers after. Nymphs of the Lyme disease-carrying deer tick (Ixodes scapularis) may be only one to two millimeters across, about the size of a pinhead. 📷by Jeffrey Brookins on a #scanningelectronmicroscope. It placed as a runner-up in @jeol_usa 2016 SEM/TEM/EPMA Image Contest. #spectometry #NMR #ESR #michigantechunscripted #NorthwoodsProblems #TicksforScience #SEM #Microscope #science #sciart #STEAM #tickpics
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Friday - RT @carynheldt: We made it @IRES_Denmark. One train away from Aarhus. @mturesearch #NSFfunded
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Friday - Moose. Mosquitoes. Memories. Tell us your Isle Royale summer story.