Brand Management

The Michigan Technological University brand is more than our logo. It’s how we look, sound, and feel to our audience. It is the intangible thread that connects every department, team, and area. University Marketing and Communications shapes affiliated brands to strengthen and elevate our overall institutional brand.

How we do it:

  • Brand positioning
  • Brand management
  • Campaigns
  • Messaging
  • Social Media
  • Photography
  • Visual design

There’s two pieces to branding. There’s our message and there’s our visual identity.

Shannon Rinkinen, Brand Manager


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