URE Staff Listing

Vice President's Office

  • Vice President for University Relations and Enrollment

About John

  • In addition to his responsibilities at Michigan Tech, John enjoys his role as a co-lead facilitator at LeaderShape and a faculty member for various Academic Impressions professional development conferences and webcasts. His research interests include student impressions of college costs and children of student affairs professionals impressions of their parents' work.
Michelle Howell

Michelle Howell

  • Director of Operations and Finance


  • Recruitment Programming
  • Budget Management

  • Data Analytics

  • State Reporting

  • Departmental Operations


Rebekah Helman

Rebekah Helman

  • Operations Coordinator

Enrollment Management

  • Assistant Vice President for Enrollment Management

About Kyle

As a proud Husky, Kyle's affinity for Michigan Tech and the Keweenaw runs deep. His career has taken him to all corners of the globe and created a deep affection for learning and being culturally aware.  However, his travels have always landed him back in the Keweenaw, eager to embrace his life with his wife and two children.

Alyssa Fredin

Alyssa Fredin

  • Director of Student Financial Services


  • Oversee all functions of the Student Financial Services Center.
  • Plan and implement financial aid operations.
  • Manage and project the financial aid budget.
  • Meet with prospective and current students about financial aid information.
Beth Williams

Beth Williams

  • Director of Admissions
Cassy Tefft de Muñoz

Cassy Tefft de Muñoz

  • Executive Director, Enrollment Initiatives

Government Relations

  • Vice President for Governmental Relations

University Marketing and Communications

  • Associate Vice President for University Marketing and Communications
Allison Carter

Allison Carter

  • Executive Director of Marketing, University Marketing and Communications

About Allison

  • She helps clients identify and develop marketing strategies and materials to advance the goals of the University.
  • She has extensive experience in writing content for recruitment publications and websites, and creating communication plans and dynamic presentations.
  • She is a Michigan Tech alumna.
  • She enjoys spending time with family, crafting, gardening, and heading to the beach on warm summer days.
Stefanie Sidortsova

Stefanie Sidortsova

  • Executive Director for Communications, University Marketing and Communications

About Stefanie

  • Stefanie leads UMC's communications team, including news and media relations, social media, and brand communications staff.
  • Her professional background includes experience in higher education administration and instruction, law, government relations, and writing and editing.
  • She enjoys hiking, writing, and spending time with family and friends.
Joel Vertin
"Just Go with It!"
  • Executive Director of Digital Marketing, University Marketing and Communications

Areas of Expertise

  • Digital Advertising
  • Digital Analytics / Dashboard Reporting
  • Conversion Optimization
  • Search Engine Optimization (SEO)
  • Website Performance Optimization

About Joel

  • Leading a digital marketing revolution at Michigan Tech
  • Manages digital advertising website in UMC
  • Serves on the HighEdWeb Association Leadership Academy
  • Award winning presenter
  • Michigan Tech alumnus (BS '09, MBA '13)
  • Enjoys running, softball, and being a Dad