Web Terms

Address—the location of a website. Also known as web address or Uniform Resource Identifier (URI). Michigan Tech’s home page address is http://www.mtu.edu/

Analytics—data about your website. This includes how many times a web page is visited, how long the user stayed on the web page, and even information about the user’s location and web browser.

Breadcrumb Navigation (aka breadcrumbs or breadcrumb trail)—a way for a user to keep track of their location within a website. A breadcrumb trail, which usually appears below the header, is a list of links that starts with the main page and ends with the current web page. For example, the breadcrumbs on the Webmaster’s Blog are “Michigan Tech Home>Web Master’s Blog.”

Content Management System (CMS)—a system used to organize, manage, and share content. It allows for standardized processes and decentralized management of content.

Cascading Style Sheet (CSS)—a style sheet language used to describe the way a document looks, or its presentation, in an HTML, XHTML, or XML document. A Cascading Style Sheet consists of a list of rules that control the fonts, colors, and other typographic properties.

Design—to create or produce information, aesthetics, or art, with a goal or plan in mind. In the web world, design can refer to graphic design, page design, project design, website design, web application design, and product or mobile interface design.

Graphic Design—visual communication using design elements to produce a product.

Home Page—the opening or main page of a website.

Hyperlink—text or a graphic element that, when clicked, takes you to another location on the current web page or to a different web page.

Hypertext Markup Language (HTML)—a markup language used to make web pages.

Information Architecture—the design and organization of a web framework that’s based on information environments optimized for usability.

Landing Page—a page that users are referred to from other websites, ads, or people. Potentially, any page on a website can be considered a landing page because arrival to and viewing on your website isn’t linear.

Media Zone—main area on your home page that typically includes images slides, titles, and/or captions. Use to highlight the most important topics on your website in a unique and attention-grabbing way.

Page—the content you can see on your web browser without clicking to a different address. Also called an electronic page or web page.

Page Design—the way a page is organized and presented.

Search Engine Optimization (SEO)—the focus and optimization of web pages to increase search engine rankings for search terms.

Site Map—the organization of a website that breaks the web pages down into a hierarchy that is commonly presented graphically, like a family tree.

Slider(s)—a piece of content on your website that opens and closes as it is clicked. Sliders are used to condense the information on a web page and allows the user to only open and view what they are most interested in.

Style Sheet—contains a page’s presentation (layout) rules, using a language such as CSS.

User—person accessing a computer.

User Testing—asking a user to test out a website and perform various tasks. This provides information about how the website functions and if it is organized in an intuitive fashion.

Validation—checking a web page or style sheet for errors in coding that will degrade the presentation of the web page. Web validators are based on W3C standards. See http://www.w3.org/QA/Tools/

Web Browser—a software application that allows a user to view content on the internet. Common web browsers include Internet Explorer, Firefox, Google Chrome, and Safari.

Web Design—the process of planning and creating a website. Text, images, digital media, and programming elements are shaped by the web designer to produce the page seen on the web browser.

Web Page—a page that is available on a web browser and has a web address assigned to it.

Website—a collection of web pages that contains a home page.

Wireframe—a text-only model based on your site map. It not only identifies the entry and exit points your users will experience on every page in your site, but also provides grounding for each page’s purpose.

Extensible Hypertext Markup Language (XHTML)—Unlike HTML, XHTML can be used in the semantic web. It is viewed as the successor to HTML.