A website is a tool, a storyteller, a newspaper, and a spokesperson; done properly, it is the most effective means we have to communicate our message to the world. We are committed to creating user-centric websites that provide rich content, simple navigation, and vivid design that match and surpass industry standards.
Our Website Services
Whether you are developing an entirely new website or updating your current web pages, there are many things to consider. The web team is here to help you through each step of your project.
Our website creation and optimization services include writing and editing, web marketing and analytics, audience analysis, blogs, content management, search-engine optimization, user-interface design, URL creation, conducting site inventories, organizing usability studies, benchmarking, and assessing technical requirements, such as site architecture and navigation.
What is a Content Management System (CMS)?
A Content Management System (CMS) is a tool used to manage content across a website. The web team is in the process of transitioning select websites, including all academic and administrative sites, to the University’s CMS. A common CMS framework allows Michigan Tech departments and units to quickly and easily update their sites, share content, and follow University Identity Standards—allowing for a more effective and unified web presence.
Search Engine Optimization
Search Engine Optimization (SEO) is the science of creating web pages that rank highly in browser search returns and improving or maintaining the rankings of existing web pages. The web team has the experience to help you optimize your website for search engines.
Web Marketing, Analytics, and Social Media
The web team’s services extend far beyond the Content Management System (CMS) and standard website creation. Web marketing and analytics allows you to make informed decisions about and drive traffic to your web pages. We track and monitor analytics and offer expertise in social media, web marketing, and online advertisement. We also provide blogs, banners and skins, and vanity URLs.
User Interface Design
If content is king, then usability is queen. Michigan Tech's website has been redesigned to address navigation confusion, inconsistent user functionality, and a lack of dynamic content. We continue to perform user tests, accept feedback, and adapt in order to remain ahead of industry trends. Our goal is to create a site that is both intuitively usable and visually consistent.
Specialty Site Projects
We specialize in creating sites that tie into the University’s strategic initiatives. Through dynamic written content and design, our sites are created to be unique and integrated experiences for the user.
Maintaining the effectiveness and integrity of our University’s websites is a team effort. We have compiled some helpful resources to assist you in maintaining your department’s website.
Writing for the Web
Generally speaking, well-written online content has two important characteristics: clarity and conciseness. There are high expectations for web content. A web writer must be a people pleaser of sorts, tasked with catering to one of the most demanding audiences out there: online readers. Contact the web team for assistance with web writing, or use our online resources to become a better web writer.
Search Engine Optimization
Search Engine Optimization (SEO) is the science of creating web pages that rank highly in browser search returns and improving or maintaining the rankings of existing web pages. Read our Top Five Ways to Improve your Site’s Ranking, and learn how to optimize your site for search engines.
Selecting Great URLs
Michigan Tech Banners and Footers
If your website isn’t in the Content Management System, but you would like to use our standard website design, you can import a CMS-styled banner, or header, and footer. Use our self-server banners web service to download the header and footer that you want, and give your web pages the signature Michigan Tech look.
Help Your Department Prepare for the Content Management System
Preparing your website’s content for CMS is a big job, but we’re here to guide you through the process. When your department is ready, you can start by visiting our CMS Resources page.