Web Design

A Content Management System (CMS) is a tool used to manage content across a website. The web team is in the process of transitioning select websites, including all academic and administrative sites, to the University’s CMS. A common CMS framework allows Michigan Tech departments and units to quickly and easily update their sites, share content, and follow University Identity Standards—allowing for a more effective and unified web presence.

Search Engine Optimization (SEO) is the science of creating web pages that rank highly in browser search returns and improving or maintaining the rankings of existing web pages. The web team has the experience to help you optimize your website for search engines.

The web team’s services extend far beyond the Content Management System (CMS) and standard website creation. Web marketing and analytics allows you to make informed decisions about and drive traffic to your web pages. We track and monitor analytics and offer expertise in social media, web marketing, and online advertisement. We also provide blogs, banners and skins, and vanity URLs.

If content is king, then usability is queen. Michigan Tech's website has been redesigned to address navigation confusion, inconsistent user functionality, and a lack of dynamic content. We continue to perform user tests, accept feedback, and adapt in order to remain ahead of industry trends. Our goal is to create a site that is both intuitively usable and visually consistent.

We specialize in creating sites that tie into the University’s strategic initiatives. Through dynamic written content and design, our sites are created to be unique and integrated experiences for the user.

Generally speaking, well-written online content has two important characteristics: clarity and conciseness. There are high expectations for web content. A web writer must be a people pleaser of sorts, tasked with catering to one of the most demanding audiences out there: online readers. Contact the web team for assistance with web writing, or use our online resources to become a better web writer.

Search Engine Optimization (SEO) is the science of creating web pages that rank highly in browser search returns and improving or maintaining the rankings of existing web pages. Read our Top Five Ways to Improve your Site’s Ranking, and learn how to optimize your site for search engines.

In order to support a clean and logical organizational structure for the www.mtu.edu website, all new URLs must be approved before implementation. To learn more, visit Seven Guidelines for Creating Great URLs. If you need a new URL, please fill out the URL Request Form.

If your website isn’t in the Content Management System, but you would like to use our standard website design, you can import a CMS-styled banner, or header, and footer. Use our self-server banners web service to download the header and footer that you want, and give your web pages the signature Michigan Tech look.

Preparing your website’s content for CMS is a big job, but we’re here to guide you through the process. When your department is ready, you can start by visiting our CMS Resources page.