X, the platform formerly known as Twitter, thrives on real-time updates and short-form content. With its 280-character limit and fast-paced nature, X has historically been a popular place for news, opinions, and live commentary.
Use X to focus on sharing research breakthroughs and real-time updates about what’s happening at the University. Use the platform to foster engagement with the Michigan Tech community, including students, faculty, staff, alumni, and external partners. Content should highlight key activities, promote timely conversations, and amplify the University’s achievements.
Key Elements:
Concise Caption
Keep it brief and to the point. Use strong action verbs and try to lead with the most important information.
Example Caption
With plenty of snow and a medieval laser show, there’s no doubt that Winter Carnival
2025 will be unforgettable.
Get a preview of events and some insider tips on snow statue building. ⛄👇
http://mtu.news/V5Kn50UQv9O
Hashtags
Try and use one to two relevant hashtags to reach a wider audience. Since there is a small character limit, be very intentional about what hashtags you use.
Example
#SnowStatue #MichiganTech
Tagging
Tag relevant accounts in your post copy.
Example of Tagging in post copy
Gustavo Bejar-Lopez, @mtugeomining PhD student, has been interested in volcanoes since the very beginning. Now, he's studying at the "exceptional natural laboratory" of Volcan de Fuego in Guatemala.
Read more about the @NatGeo-funded research: 👇
http://mtu.news/mo3k50UBO4t
Visuals, Links and Thread Replies
If possible, include a link and an image in an initial post. When replying to a post, reply back in the post thread. When replying back in a thread, it is not always necessary to include an image or a link.
Visuals
When creating an initial post, add a high-quality image or well-designed, on-brand MTU graphic sized for X to increase engagement. Reply posts do not need graphics.
Visit the X Help Center for more specific information.