Michigan Tech's Facebook is where we engage parents, alumni, and the wider Michigan Tech community. Aim to raise awareness about the University, campus life, news, and research. Facebook content should enhance brand prestige, foster engagement, and support institutional goals.
Facebook is a versatile platform for community building, where users can share status updates, photos, videos, and links, as well as join groups and find community events. Social media admins (SMAs) utilize Facebook admin access by using tools like Meta Business Suite. The Meta Business Suite allows content scheduling, performance tracking, and management of posts across both Facebook and Instagram.
Facebook’s organic character post length is very large at 63,206 characters. Ideally, it’s best to keep the post short to hold the attention of the reader. The UMC Social team recommends posts that are approximately three to eight sentences long.
Key Elements
Engaging Caption
Start with a hook that grabs attention. Include more context, like why the content or post matters.
Example
"The future of Michigan Tech is looking bright as we welcome hundreds of high school students for the Michigan Tech Leading Scholar Award! 🌟"
Tagging
Tag relevant organizations, student groups, or people involved in the event within the caption copy.
Example
"Dive into the latest @Michigan Tech College of Business Impact Magazine!"
Link and Call to Action
Facebook caption copy should more often than not include a link your audience can click to find out more. This gives them more in-depth information, while also bringing them to the MTU website.
Visuals
Use a high-quality image or a video (15-60 seconds long). For Facebook, a mix of photos works well for engaging audiences. If you are promoting an event, an event-specific graphic or photo from a past year is ideal.
Visit Facebook’s Help Center for more specific information.