MTU Name Change Social Media Checklist

About Checklist

This checklist is meant to help guide Social Media Admins (SMAs) at Michigan Tech change over information on social media platforms in the event that their unit/department/program undergoes a name change at the University.

Pre-Update Preparation

1. Official Announcement
   1. Prepare an official statement about the name change.
   2. Obtain approvals from necessary stakeholders (administration, marketing, etc.).
   3. Set a date and time for the official announcement.
2. Update Branding Materials
   1. Design new logos, banners, and profile images reflecting the new name.
   2. Update any relevant templates for social media posts.
   3. If needed, create a new email to match the new name of the entity.
3. Audit Current Social Media Presence
   1. Make a list of all social media accounts (Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.).
   2. Identify all profiles, pages, groups, and handles that need updating.

Social Media Platform Updates

1. Facebook
   1. Update the page name and handle.
   2. Update profile and cover photos.
   3. Post an announcement about the name change.
   4. Update “About” section with new name and any other relevant information.
   5. Update new email address to be associated with the platform or the contact us section.
2. X (Twitter)
   1. Change the username (handle) and display name.
   2. Update profile and header images.
   3. Tweet an announcement about the name change.
   4. Update bio with the new name.
   5. Update new email address to be associated with the platform or the contact us section.
3. Instagram
   1. Update the username and display name.
   2. Change profile picture.
   3. Post an announcement about the name change.
   4. Update bio with new name and relevant links.
   5. Update new email address to be associated with the platform or the contact us section.
4. LinkedIn
   1. Update the company/organization page name.
   2. Change the profile and cover images.
   3. Post an announcement about the name change.
   4. Update “About” section with the new name and information.
   5. Update new email address to be associated with the platform or the contact us section.
5. YouTube
   1. Update channel name and URL (if applicable).
   2. Change profile and banner images.
   3. Post a video announcement about the name change.
   4. Update channel description with new name.
   5. Update new email address to be associated with the platform or the contact us section.

Additional Platforms and Considerations

1. TikTok
   1. Update the username and display name.
   2. Change profile picture.
   3. Post a video announcement about the name change.
   4. Update bio with new name.
2. Pinterest
   1. Change the profile name and username.
   2. Update profile picture.
   3. Update bio and website link with the new name.
3. Snapchat
   1. Create a new public story or snap to announce the name change.
   2. Update profile details with the new name.
4. Threads
   1. Update profile picture
   2. Update page bio
5. Website and Email Signatures
   1. Update social media links on the official website.
   2. Change email signatures to reflect the new social media handles and names.
6. Third-Party Tools and Integrations
   1. Update names and handles in any social media management tools (Hootsuite, Buffer, etc.).
   2. Update any automated posting tools or scheduled posts with the new information.

Post-Update Actions

1. Monitor Feedback
   1. Monitor comments and messages across all platforms for feedback or questions.
   2. Respond promptly to inquiries about the name change.
2. Consistency Check
   1. Ensure all platforms consistently reflect the new name.
   2. Double-check all visual and textual elements.
3. Ongoing Updates
   1. Continue updating any remaining materials or platforms.
   2. Inform partners, affiliates, and influencers about the name change.
4. Analytics Review
   1. Monitor social media analytics to track engagement and reach post name change.
   2. Adjust strategy as needed based on audience response.

Internal Communication

1. Team Briefing
   1. Brief all team members and relevant stakeholders about the updates and any new protocols.
2. Training
   1. Provide training or guidelines for the new branding and name usage.

Having this checklist should help ensure a smooth transition across all social media platforms when undergoing a name change at Michigan Tech.