University Marketing and Communications
G16 Administration Building
1400 Townsend Drive
Houghton, MI 49931-2338
Bonnie Gorman, executive director
Mary Peters, department secretary

Why University Marketing and Communications?

University Marketing and Communications can do all or part of virtually any communications project. Look to us for:
• Planning and coordination—We can help you analyze your needs, meet your goals, and stay within your budget. Consult us early on to save money.
• Professional Work—We can help you meet your public's high expectations.
• Integrated publications—We can bring a unique and unified look to your Website, brochure, annual report, newsletter, or any other communication. We routinely maintain and update project files.
• Targeted communications—We can tailor your messages to your audience—whether alumni, corporate partners, or potential students.

Our Message

Michigan Tech has a great story to tell its many constituents. Our mandate in University Marketing and Communications is to be responsive to departmental needs while promoting an integrated University-wide image.

Whether on Websites or in brochures, we want to send a message that is clear, concise, and purposeful to build recognition of the University.

We also help departments and other institutional units tell their story and reach their audiences. We can help technical services or creative thinking.

Increased awareness of the University—and its programs and people—can result in many benefits, including the recruitment of top-notch students, greater alumni and corporate participation, and increased financial support.

All of these are elements of a great university.

Athletic Communications and Marketing
Director, Wesley Frahm • 487-2350

This unit is charged with:
• disseminating information about all MTU varsity athletic programs to the media, alumni, fans, and other key constituents
• managing the athletic department's Website

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Mail Services
Manager, Rodney Thompson • 487-2348

• processes the daily incoming and outgoing U.S. mail, private-carrier parcels, and campus mail
• through the Bulk Mail Center, provides bulk-rate mail processing that yields substantial postage discounts
• can insert, label, tab, apply postage, and strap bulk mail

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Media Relations
Manager, Marcia Goodrich • 487-2343
Broadcast/Video • Reporter, Justin Plichta •
487-2344

• publicizes news and events at the University—from faculty research to student scholarship, from cultural activities to athletics
• provides material for the University's Website

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Photo Services
Photographer, Joe Pyykkonen • 487-2330

• location shoots and studio portraits
• digital archiving, copying, and printing
• scanning images, slides, and negatives, and burning CDs
• sports photography

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Publication Design, Printing, and Mail Services
Director, Bill Tembreull • 487-2360

Professional designers, photographers, printers, and mail specialists can:
• design publications, including art and photos, and ready them for production
• print publications in-house or arrange for outsource
• provide design consulting for major projects
• help with the design of Websites
• distribute publications through the mail system
• prepare bulk mailings

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Web Design/Production
Webmaster, Dennis Walikainen • 487-3510
Electronic Marketing Assistant, Gail Sweeting • 487-3506

• designs Websites
• maintains Websites
• adapts publications to the Web

Design Services
Sr. Graphic Designer • 487-2360
Technology Specialist, Chad Arney • 487-2360

• graphic design of printed publications for recruiting students and promoting the University
• preparation of projects requiring printing and mailing
• consultation on visual design and variable data processes
• design of artwork for use in publications

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Web Development
Director, Dennis Walikainen • 487-3510

Our writers, editors, and electronic marketing specialists:
• maintain the MTU homepages and links, Web calendar, and ParentNet
• write and edit student recruitment and fundraising material
• publish the University Style Manual and answer questions on language issues
• help develop Websites
• create promotional material, including advertising copy, both print and electronic

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News and Information Services
Manager, Marcia Goodrich • 487-2343

These public relations experts reach the campus community, alumni, and the public through:
• media relations
• video and print news releases
• the University's Annual Report, quarterly Alumnus Magazine, Research Magazine, and college and departmental newsletters
• Tech Today, all-departments e-mail list, and other internal communications

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University Marketing and Communications
Promotional Writer • 487-3509
Electronic Marketing Communication Specialist/Editor • 487-1777

• sets up a project team—including an editor, writer, photographer, and designer—for your publications
• ascertains your needs with regards to text, photos, appearance, and scheduling
• generates the elements of the job, or works with your ideas on layout and text

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Publication Services
Manager, Arlene Collins • 487-2360
Printing Supervisor, Rodney Thompson • 487-2347

• publishes a wide range of material—postcards to newsletters—including all the elements of a bulk-rate mailing
• provides black-and-white and multi-color offset printing, up to 12 x 18 inches
• binding, collating, folding, padding, hole punching, paper cutting, stapling, and enlarging/reducing

Athletic Marketing and Communications
906-487-2350

Design, Publications, and Mail Services
906-487-2360

News and Information Services

University Marketing and Communications

487-2354

University Web Development