School of Business and Economics

BS with Major in Marketing

A Career Path With Creative Potential

Think marketing is all about sales? Think again. Marketing today is broad, technological, and idea-driven—from digital advertising to brand management to event promotion. It’s the branch of business for creative professionals who love communication, advertising, research, and innovation.

Does this sound like you? If so, Michigan Tech’s Bachelor of Science in Marketing is the place to start. Our program begins with the basics, and then gives you the opportunity to customize your degree with tons of unique electives—entrepreneurship, global marketing, technical communications, technology and innovation, econometrics, and more. Our program will prepare you well for a career or graduate school.

About the Program: The Michigan Tech Advantage

Studying marketing at a university with prominent technology, engineering, and science programs is a real value. You’ll benefit from Michigan Tech’s unique cross-discipline collaboration and gain the experience you need to build an amazing résumé.

  • Our program is more than just classes. You’ll gain advanced knowledge and skills in business-to-business marketing, sales, research, purchasing, advertising, and more.
  • Gain real-world experience through peer collaboration with our senior-level Business Development Experience—you could have the opportunity to develop and present a business plan for a Senior Design or Enterprise project.
  • Take an internship or co-op to gain even more real-world experience—our students are highly sought by top automotive, accounting, engineering, and financial companies; nonprofit organizations; and government agencies.
  • The Silicon Valley Spring Break experience is a one-of-a-kind trip available exclusively to School of Business and Economics students. Travel to the heart of the tech business world, tour top-level companies like Google and Cisco, meet with successful entrepreneurs, and more.
  • Get involved with student organizations that fit your interests and offer great résumé experience, such as the American Marketing Association or the Michigan Tech Entrepreneurs Club.

Career Pathways

Marketing offers so many different career paths, your options really are endless. Whether you want to get into business, purchasing, public relations, creative communications, research, retail, or beyond, our program will prepare you well for what comes next.

What can I do with a marketing degree?

  • Sales
  • Public relations
  • Customer relations
  • Advertising
  • Communications
  • Event planning
  • Fundraising
  • Pricing
  • Promotion
  • Retail
  • Market research
  • Brand management

Where have our graduates found work?

  • Compuware Corporation
  • Stryker Instruments
  • Department of Defense
  • J. M. Smucker Company
  • Quicken Loans
  • Liberty Mutual Group
  • BOSS Snowplow
  • Ford Motor Company
  • General Dynamics
  • Cedar Rapids/Iowa City Technology Corridor

Experiential Learning

Each major offered within the School of Business and Economics has identified a specific way to impart experiential learning.  This could either be conducting market research, managing complex projects, developing a business around an idea or a technological invention, undertaking internships, etc.  

Listed below is the information on the specifics of experiential learning as offered by the Marketing major within the School of Business and Economics.

  • Marketing: MKT 3600 - Marketing Research

Student Learning Goals

Per the Association to Advance Collegiate Schools of Business (AACSB), assessment of student learning is critical to the continuous improvement of our academic program. To develop a strong assessment, the School of Business and Economics established seven student learning goals all SBE undergraduates should achieve by graduation:  These learning goals were designed to align with the SBE's mission statement.  We emphasize direct, embedded assessment of student work in our courses.   As part of our overall curriculum management, these assessment results enable us to identify opportunities to improve courses and curricula, and teaching practices.

  1. Critical Analysis 
  2. Technical Competence
  3. Ethical Awareness
  4. Team Work
  5. Effective Communication
  6. Global Leadership
  7. Disciplinary Knowledge

a. Students will be able to apply specific human resources methods that lead to effective talent management.

b. Convert results from marketing research into actionable marketing information to resolve business problems.