Business Analytics

Business Analytics—BS

Take Charge With Business Analytics

Businesses generate massive amounts of structured transactional data and unstructured big data. In order to be competitive, organizations must analyze data to optimize decision-making, better use resources, and create new and sustainable revenue streams.

The Bachelor of Science in Business Analytics from Michigan Tech provides students with business domain knowledge plus mathematical and statistical knowledge to prepare for careers in analytics. You will learn to use mathematics and statistics to lead data-driven decision-making; leverage data-mining tools to answer critical business questions; and build predictive models to grow revenue and optimize retention for the companies tomorrow needs. Study predictive modeling, econometrics, database management, artificial intelligence, machine learning, and statistical programming. Learn to analyze and solve real-world problems as part of your coursework at Michigan's flagship technological university.

By leveraging the curriculum in the Department of Mathematical Sciences and College of Business, our business analytics degree will prepare students better than other business analytics degrees that focus on one area to the exclusion of the other. The synergies incorporated in the development of this interdisciplinary degree deliberately encourage students to expand their knowledge in unique combinations and to carefully tailor their study to their career goals. Explore the list of Business Analytics courses.

Learn More About Business Analytics

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  • 6,000
    hours of peer coaching provided in the math learning center
  • Top 25
    in the nation for return on investment (Forbes, 2024)
  • Top 20
    Best Public College in the US (Wall Street Journal, 2024)

Tomorrow Needs Leading-Edge Analytics Professionals

High-tech enterprises are critically dependent upon data and analytical software to gain a competitive advantage or to just keep up with the competition. The dependency exists across all functions: engineering, operations, logistics, finance, marketing, and human resources. They require workers adept at:

  • collecting, managing, and describing data,

  • developing hypothesis, insights and predictions from data, and

  • making optimal, data-driven decisions.

Career Opportunities for Business Analytics Majors

Your future career options are unlimited. Career opportunities can be found in, but are not limited to:

  • Automotive
  • Banking and Finance
  • Computers
  • Consulting
  • Education
  • Government
  • Healthcare
  • Insurance
  • Manufacturing
  • Pharmaceuticals
  • Research
  • Retail
  • Telecommunications
  • Transportation

Michigan Tech Business Analytics Majors Can Get Hired As

Some of the best jobs are available to business analytics majors. Data Scientist (#8), Operations Research Analyst (#15), and Management Analyst (#13) are all in the top 20 of the 100 Best Jobs according to US News and World Report in August 2024. Other jobs open to you with a degree in Business Analytics:

  • Business Analysts
  • Business Consultant
  • Data Architect
  • Data Insight Analyst
  • Financial Analyst
  • Insights and Reporting Data Analyst
  • Logistics Analyst
  • Marketing Campaign Analyst
  • Market Research Analyst
  • Quantitative Analyst

Michigan Tech Business Analytics Majors Can Get Hired By

Thousands of companies hire business analytics professionals, with many hiring dozens, if not hundreds each year. Jobs can be found in, but are not limited to:

  • Amazon
  • Apple
  • Capital One
  • Cisco Systems
  • Citi
  • Delta
  • JPMorgan Chase
  • PlayStation Global
  • Quicken Loans
  • Schneider National
  • UnitedHealth Group
  • Verizon

Ready to take the next step?

Learn more about studying business analytics at Michigan's flagship technological university.

"Business analytics helped me think about data in a data analyst perspective and better understand my coworkers who are programming the data for me."Ella Faulk '22

Study Business Analytics at a Technological University

As a student, you get to see first-hand how business analytics are applied in modern technologies and engineering applications; helping to solve real-world problems. You will collaborate with engineers and others in different STEM fields on a variety of research projects.

  • Get personalized attention: Our smaller department ensures your academic advisors and professors know you and understand your interests and needs. You can receive the guidance you need in a timely fashion.
  • Customize your math and business education: At Michigan Tech, our programs span business, computer science, mathematics, and statistics. That interdisciplinary approach gives you exposure to different areas approaches to analytics. Take classes across different specialties to tailor your degree to fit your individual pathway.
  • Practice basic mathematical concepts: Work as a peer coach in the Math Learning Center helping other students understand mathematical and statistical concepts while reinforcing your understanding of the basics.

Undergraduate Majors in Mathematics

Not sure which major is the right fit? No problem.
Just declare the General Sciences and Arts major,
give yourself time, and decide when you arrive on campus. To learn more speak to an academic advisor.

Undergraduate Majors in Business

Not sure which Business major is the right fit?
Discover Your Major
Or, start with the General Business option and give yourself time to decide.

Tomorrow Needs You

Supercharge your analytical skills to meet the demands of a technology-driven society at a flagship public research university powered by science, technology, engineering, and math. Graduate with the theoretical knowledge and practical experience needed to solve-real world problems and succeed in tomorrow's high-tech business landscape.

"Business Analytics students acquire the knowledge, skills, and experience needed to solve complex business problems and to communicate data insights. This expertise is in great demand across numerous industries, positioning graduates for exciting and rewarding careers."Yeonwoo Rho, associate professor, Michigan Tech