Jump Start your Career with a Marketing Degree
Marketing is about more than selling a product or service. You will learn the strategies and tactics used to identify, create, communicate, and maintain relationships that provide positive value for both the consumer and producer. Our marketing degree program teaches you the core techniques needed to effectively market a product from concept to completion.
Is Marketing Right For You?
Marketing requires a high-energy personality and demands creativity. Successful marketers should have good analytical, technical, communication, and interpersonal skills. Join one of our student groups to work on developing the people skills required for success. The Entrepreneurs and Inventors Club merges ideas and concepts with solid marketing plans. Our American Marketing Association’s student group allows you to participate in their annual marketing competition and network with professionals at the annual conference.
Business Development Experiences
Our curriculum includes the unique Business Development Experience, which give our students the practical knowledge to succeed. The School of Business and Economics from Michigan Tech is the only institution that requires students to participate in the Business Development Experience in order to fulfill their degree requirements. This is our way of giving you the best opportunities to create the future.
WHAT TO EXPECT
- Graduates from the School of Business and Economics at Michigan Tech go on to work:
- Business-to-business and within sales
- Marketing research
- Advertising
- Purchasing
- Connect with students and faculty members to conduct market research, develop a marketing plan, and launch a product.
- Join the Entrepreneur’s and Inventor’s Club to meet students who are interested in developing products and services in needed markets.