Graphic
symbols
Michigan
Tech’s registered trademarks are “Michigan Technological
University,” “Michigan Tech,” “MTU,”“Huskies,”
the official University seal, the Michigan Tech logotype,
the huskies seal, the huskies script, and husky dog. Any other
design, symbol, drawing, seal, word, or group of words that
have become associated with the University may also function
as trademarks.
All of these symbols
promote public awareness and immediate, widespread recognition
of the University, its programs, and its high standards. Use
of these symbols maintains consistency in the University’s
image.
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Each
trademark has a specific purpose.
- The University
seal has a limited and narrowly defined use. It is reserved
for all Michigan Tech formal documents and official papers.
The seal is also displayed on items and publications that
announce, promote, or commemorate formal University functions,
such as the commencement ceremonies.
- The Michigan Tech
logotype has widespread use. It is placed on all University
internal and external communications and publications. University
packages, letterhead, business cards, note pads, signs,
motor vehicles, uniforms, promotional and recruiting items,
and equipment must all bear the logotype.
- The husky dog
logo and script are used to identify Michigan Tech intercollegiate
sports activities, sports promotional items and publications,
and athletic equipment.
The use of the MTU
name, logos, seals, and/or other symbols of Michigan Technological
University in any commercial venture requires prior written
approval from the Intellectual Property Office.
The University reserves
the right to refuse permission to use its trademarks in cases
that involve use considered in poor or questionable taste.
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| Policy
University trademarks
must be used with permission, properly, and without embellishment
or distortion.
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| Procedure
University personnel
wishing to use any of the University trademarks should contact
Michigan Tech’s director of design and publication services,
a unit of University Relations. The director determines the
proper display and use of these symbols.
Web logos are available
here (under
the logo on the MTU Homepage, too.)
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