Tenured/Tenure-Track Faculty Handbook

9.5.11 University Marketing and Communications

Members of UMC’s dynamic team steward the University's image and reputation through creative use of all forms of media.

UMC produces eye-catching, on-brand print publications and direct mail pieces that enhance Michigan Tech’s stature by delivering accurate and concise information to diverse audiences. UMC staff assists departments through all stages of a print project – from concept development to printing and mailing.

The UMC editorial team seeks and finds compelling stories about Michigan Tech students, alumni, faculty, and staff for a wide variety of internal and external publications and media outlets. UMC also offers information to faculty and staff for working with the media.

UMC's web team creates user-centric sites that provide rich content, simple navigation, and compelling design. The web team also offers guidance with search engine optimization (SEO), meeting accessibility guidelines, designating URLs, and content management strategies.

Video and photography services at Michigan Tech capture and highlight the University community’s prestigious research, academics, and events for use in web, print, and multimedia publications.

Finally, Printing Services provides custom copy and print services to the Michigan Tech community, and Mail Services specializes in convenient and cost-saving mailing and shipping services.


Revised:
1/22/2018 - Annual Review: To reflect current practice, changed from the previous version to the current language.
12/08/2016 - Annual Review: No changes made to content.
02/25/2015 - Annual Review: To reflect current practice, the email address for questions is now policy@mtu.edu. No changes made to content.
03/19/2014 - Annual Review: Deleted: "Athletic Communications and Marketing handles all media relations for Michigan Tech's fourteen Huskies' teams. They also create publications, coordinate game-day operations for home athletic events, and compile and record game statistics for all sports." The first sentence in the last paragraph read: "Finally, the Print Shop provides ..." now reads "Finally, Printing Services provides ...".
02/27/2014 - Updated Michigan Tech and Handbook banners, no changes made to content.
11/21/2013 - Annual Review: Section renumbered - was previously 9.5.10 University Marketing and Communications and now reads 9.5.11 University Marketing and Communications.
04/03/2013 - Annual Review: The sentence "Video and photography services at Michigan Tech capture and highlight University events for use in publications and multimedia vehicles." now reads: "Video and photography services at Michigan Tech capture and highlight high-level University research, academics, and events for use in web, publications, and multimedia."
07/20/2011 - Annual Review: Was previously 9.6.11 University Relations and is now 9.5.10 University Marketing and Communications. The section was re-written to reflect current practice, and the email address for questions is now hbwebmaster.