University Marketing and Communications

Live Tweets

Share presentations and conversations during workshops, keynotes, and presentations to pull in the audience who couldn’t be there and connect to individuals and groups elsewhere interested in the subject matter with Live Tweets. Science and Research Twitter are huge!

Plan for five to 10 tweets per event.

Why Live Tweet

  • Feature events and show spaces, people, or equipment.
  • Connect with scientific and government communities, who tend to prefer Twitter.
  • Build up your Twitter following.
  • Embed videos on department and project websites.

What Makes This Platform

  • Engage with a live audience interested in your topic.
  • Spread information beyond the single event.
  • Connect with niche audiences through hashtags and tagging.
  • Retweet interesting comments from your followers to keep the conversation going.

What Breaks This Platform

  • Can be boring. Use images, memes, and jokes when appropriate to keep attention level high.
  • Snark and rudeness are part of the Twitterverse. Monitoring required.
  • Multitasking a must (simultaneously type fast and pay attention).
  • Algorithm doesn't favor accounts who don't have thousands of followers.

Pro Tip

Pre-load intro and conclusion posts, and have applicable links, handles, and hashtags ready to copy, paste, and post on your device.

Examples