Join the Conversation

I think we can all agree social media is here to stay. What’s more, it’s a place many of us . . .

Brand Guide Cheat Sheet

A successful higher-ed brand must be a lot of things. It must resonate with a variety of audiences (prospective students, . . .

On-Brand Imagery in Enrollment Marketing

A photo is worth a thousand words, right? In enrollment marketing to undergraduate students—targeting students as early as their sophomore . . .

Good Marketing Problems and How to Have Them

The Pavlis Honors College is redefining what it means to be an honors student at Michigan Tech. Of course, with . . .