Working with media can be a very rewarding part of the Michigan Tech news process. But if the thought of going “on the record” stresses you out, never fear: these helpful guidelines will make the process a breeze.
General
- Reporters are usually on a deadline, so call back right away.
- Don’t be afraid to ask for sample interview questions.
- Gather facts, figures, and anecdotes to support your points.
- Do not be offended if an interview gets canceled or rescheduled.
During the Interview
- Avoid academic or technical jargon.
- Be brief, but speak in complete thoughts.
- If you don’t understand a question, or you don’t have an answer, say so.
- Avoid saying things "off the record."
Tips for Broadcast Media
- For television interviews, wear solid-color clothing and avoid jewelry.
- Screen out extraneous noises and avoid nervous habits (such as pen tapping).
- Pause briefly before answering a question.
- In edited interviews, it's okay to start over again if you don't like the way you worded your answer.
After the Interview
- Ask to be identified as being affiliated with Michigan Technological University.
- If you misspoke or gave incorrect information, call the reporter as soon as possible and let him or her know.
- Give positive feedback to reporters, if merited, after a story appears.
- Call us at 487-2343 to let us know when you've done an interview so that we can track down clippings or tapes of your story. If you have a clipping or tape, please share a copy with us.