Consumer Product Challenge
The third annual Consumer Products Challenge will take place Thursday through Saturday (Jan. 25-27). As many as 26 teams, consisting of three to five Michigan Tech students each, will compete for cash prizes and the chance to represent Michigan Tech at the televised Make 48 competition in August.
"The Consumer Products Challenge is awesome," Says Shelley Farrey, career services corporate services corporate events promotion coordinator. "It gives students the opportunity to collaborate with other students from different majors, to innovate new ideas and products, and to be coached by phenomenal company reps. This year, one of the top three teams gets to represent Michigan Tech at a national competition. It’s awesome.”
Each registered team receives a Challenge Box full of products supplied by corporate sponsors — Amway, 3M and Kimberly-Clark. Teams must use the items provided to develop a new product idea and pitch. After each round, corporate coaches determine which teams continue in the competition. Teams moving on to the semi-final presentations must draw or prototype their consumer product for judging.
The Consumer Products Manufacturing Enterprise and The Alley Makerspace are integral to the success of this event. Spots are still available for student teams to register.
Cash prizes are awarded to the top 3 teams. The winning team receives $1,000. Second place is awarded $750 and third place takes home $500. The Michigan Tech community is invited to attend the Final Round of competition at 2 p.m. Saturday (Jan. 27) in Fisher 138.