The new Michigan Tech Huskies logo was ranked 10th in the Best New Primary Logo of 2016 category in the Creamer Awards.
A team of twelve judges, consisting of logo and uniform gurus from across North America picked the winners. The finalists were determined by average rating scores given by those visiting the sportslogos.net website, only logos worn in a game in 2016 were eligible.
The new Toronto Maple Leafs logo was the top choice. Michigan Tech's logo was the top collegiate pick and was the highest rated university logo.
"It's a great honor for our new logo to be listed among the best out there," Athletic Director Suzanne Sanregret said. "It validates all the hard work we put in over the last couple of years to get a logo that represents who we are as Huskies. There were so many people involved in the process and I am grateful for the work that they put in."
"We're thrilled our Husky logo has been recognized in this manner," added Ian Repp, director of University Marketing and Communications. "This nomination is an honor, and we are proud to be placed in this category alongside the other impressive nominees."
After more than a year of research and input from Michigan Tech student-athletes, staff, alumni, and friends, the University revealed the new visual identity to represent its 14 varsity athletics programs on March 14.
The new spirit marks convey the qualities for which the Huskies stand — excellence, integrity, loyalty, passion, teamwork. and tradition. It included a new dog head, type treatment and two levels of marks. It also included a subtle update to the long-standing Huskies script, which stands the test of time.
The Creamer Awards listed the Best Alternate Logo, the Best League or Event Logo, and the Worst New Logo of 2016.
Chris Creamer is the founder/editor of sportslogos.net and is based in Toronto. He doesn't consider the awards a competition.
"We don't want people rushing their concepts, trying to sneak in under-the-wire to make the awards," he said. "In fact, we're hoping for the exact opposite, that this causes the artists of this forum to slow down and really dive into their concepts. We're trying to recognize the artists and members who go above and beyond, even when there wasn't seemingly an award for it."
CLICK HERE for the full awards release.