Michigan Tech Athletics Reveals New Visual Identity
After more than a year of research and input from Michigan Tech student-athletes, staff, alumni and friends, the University revealed a new visual identity to represent its 14 varsity athletic programs.
New spirit marks convey the qualities for which the Huskies stand — excellence, integrity, loyalty, passion, teamwork and tradition.
The new set of spirit marks includes a new dog head, type treatment and two levels of marks. It also includes a subtle update to the long-standing Huskies script, which stands the test of time.
"Feedback from our key stakeholders was the driving force behind this evolution," said Michigan Tech Athletic Director Suzanne Sanregret. "Our student-athletes, fans and coaches—the people who wear our apparel and represent our teams in competition—shaped and approved our new visual identity. We want to show pride in who we are and where we're from while recognizing the great traditions of our programs."
To learn more and view the various logo treatments read the full story.
Learn more about Michigan Tech Athletics at michigantechhuskies.com.