Our New Brand—What Now?
The new brand rollout will be an exciting and busy 18 months for Michigan Tech. University Marketing and Communications has created this outline of important dates to help you understand the process.
External-facing marketing will transition first, followed by internal-facing on-campus materials. The rollout will be complete in August 2017 when all departments, groups, and areas are using the new visual identity and message platform, and campus signage is complete.
Please continue using the current Michigan Tech logo. It is available for download here. Also, keep in mind this is not the Athletics spirit mark and is not to be used for athletics merchandise, events or news.
We appreciate your patience and support.
Spring and Summer 2016:
New logos, stationery, and other design assets become available for download
University Marketing and Communications brand launch team visits academic and administrative departments. We will discuss your needs, concerns, and priorities.
New brand guide will be available
August 1, 2016—new visual identity on http://www.mtu.edu and social media
Please note: It may be possible to use the new logos on merchandise and apparel orders before the end of fiscal-year 2016, but please hold the items for distribution until August 2016.
Early adopters begin using new visual identity and message platform
All departments, groups, and areas begin using new visual identity and message platform
Academic departments have new materials and templates
Campus signage is complete
UMC is here to help you. Email firstname.lastname@example.org with any questions or concerns. We look forward to working with you.