Michigan Tech Reveals New Logo at Launch of Rebranding Campaign
It's a dog—the bronze Blizzard that stands proudly in the center of campus. It's a date—1885—Michigan Tech's birthday. It's a familiar name: Michigan Technological University.
After more than 130 years, Michigan Tech on Friday, rolled out its first cohesive, University-wide brand. The new brand includes a new logo, unveiled at a brief ceremony in the Van Pelt and Opie Library.
After giving a brief history of the past 18 months of work that went into developing the new brand and the logo that represents it, President Glenn Mroz unfurled a gigantic banner with the new logo on it.
The banner will hang in the library for the next 18 months as the new brand spreads across campus, Michigan and the world.. President Mroz talked about the reasons for the rebranding and what it means for Michigan Tech.
"We want to give our audiences a better sense of who Michigan Tech is, of the thing that makes Michigan Tech so special," he explained.
"We wanted something that embodies our proud past, with an eager eye to the future."
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