Michigan Tech to Reveal New Logo, Rebranding Campaign Today
After more than 130 years, Michigan Technological University will roll out its first cohesive, university-wide brand today. The new brand will include a new logo, to be revealed for the first time at a brief ceremony at 1:30 p.m. today (February 26), in the Opie Reading Room of the Van Pelt and Opie Library.
President Glenn Mroz will talk about the history of the branding campaign, the reasons for it and what it means for Michigan Tech. Then the new logo will be unveiled.
If you'd like to watch the event online, we'll be live streaming it. Find the link at mtu.edu/future.